Branding Reflection Task What is branding? ‘The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective branding strategy gives you a major edge in increasingly competitive markets.’ We live in a time where branding is everywhere even a person or a place has a brand, it might not be prominent, but it is always present. Branding can be a logo, tune, slogan or in some cases branding isn’t spread by the company but by word of mouth. Anything from hospitals to political parties to a country all have brands to get the most recognition in their individual field. Branding can be used to get more profits, customers and votes to give you an edge on competitors. Branding …show more content…
They want you to stay loyal to the brand assuring that the company can count on you to not go off to competitors (e.x ‘Excel’ wants to give you quality chewing gum so you can trust them and not go run off to ‘Juicy Fruit’ with your money ). Furthermore, companies want to think that their product is integral to your way of life. They want to make sure you need their product more than competitors and you always pay for their product over other companies. For example, ‘Nike’ is more than just sports attire. The marketing team wants you to embody the ‘Nike’ way of life and therefore, continue to support ‘Nike’ and spread the word of their products. Also, businesses want you to associate a good feeling or memory to their products. They want this because if you found that the product lacks quality you wouldn’t be loyal to the establishment. For instance, if you purchase a table from ‘Ikea’, spend hours setting it up and stand back to admire your handiwork right as the table buckles and plummets to the ground. You wouldn't associate ‘Ikea’ with quality or a good experience and you wouldn't waste your time and money again on an ‘Ikea’ …show more content…
It started as a small town drink but is now a massive global industry thanks to a few very smart people. Coke started as a medicinal syrup which got mixed into soda by a careless employee. This accident forever changed the soft drink industry. Coke was still small but the way it reached superstardom was by constantly changing. They created Diet Coke & Cherry Coke to consistently give people what they wanted. They kept adjusting their logo to reflect the time and trends (which is a risky move because if you change it too much you might ‘jeopardize you recognizability’). When Coke made logo changes they ‘retained the basic look and feel ’ as to not lose their signature design. They market their product very well. ‘Coca-Cola ‘endorse the Olympic Games to get recognition, changed their mascot to Santa Claus (a well-known figure) to make Coke necessary during the holidays, opened a museum and became a part of everyday life. Coke is always changing to better serve you and reflect the
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Running head: pantry inc. case analysis 1 pantry inc. case analysis 20 Pantry Inc. Case Analysis Sekia Grimes GEB5787 Table of Contents Introduction 3 Industry Analysis 4 General Environment 4 Sociocultural………………………………………………………………………………4 Political/Legal…………………………………………………………………………… .4 Economic…………………………………………………………………………………5 Porter’s Five Forces ……………………………………………………………………………... 5 Rivalry……………………………………………………………………………………5 Threat of New Entrants…………………………………………………………………..
Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.
John Pemberton was a pharmacist who developed an early version of the soda drink. His expensive addiction to morphine made him desperate to make money. This led him to sell his rights to the drink shortly before he died. The production of Coca Cola led to the creation of bottling plants and factories which provided individuals with jobs where they could work to earn a living. Conditions for people working in the factories (depending on
The founder wanted each client to believe that through purchasing Nike products, they would obtain success, power and happiness. Its swoosh logo associated the brand with movement and speed. It tries to lure customers with a marketing strategy centering on a brand image which is attained by distinctive tagline: “Just do
That is because these brands are likely to receive greater ‘interest and attention. Thus, repeated exposure to the brand name, enhances ethos by creating familiarity, which in turn persuades us into buying the product out of common preference. As mentioned previously, contrast is used to draw the attention of the viewer towards the imagery of the
People are going to desire that same shoe or product. Nike creates a idea in the audiences mind to go get the shoe that the celebrity is wearing. Nike draws consumer in with role models. Nike ethos is very effective towards the
Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with
Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings.
ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a
Nike all these years, apart from commercials and sales promotes something deeper than marketing goals. The campaign started back in the 80’s, in 1988, when Nike was trying to answer to Reebok’s dominant role in that area of sales. Nike’s main objective was to present sneakers as a fashion trend to consumers, basically to females, teens and males aged from 18 to 40. Main customers could be athletes, sports fanatics and children aged of 15 to adults. Throughout the campaign, Nike enrolled famous athletes all over the world like Ronaldinho, Michael Jordan and Kobe Bryant to deliver the main core of their campaign which was to move a step forward the company and target group to the “Just do it” mentality which is to actually make you feel capable of doing something instead of just thinking and not do it.
Founded in Sweden at 1943 by Ingvar Kamprad, IKEA is a value-driven company with the vision “To create a better everyday life for the many people”. As of January 2009, the company became the world’s largest furniture designer and retailer. Currently, IKEA owns and operates 351 stores in 43 countries across Asia, Europe, North America and Australia. The company’s product range consists of 9,500 home furnishing articles, of which they are known to be well-designed, functional and inexpensive.
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
In addition, Nike products can also be sold cheaply and with its mass production benefits, Nike positioned The Promise and Perils of Globalization: the case of Nike 3 itself strategically enough to meet global demand. As stated by Hill, (2007) “Nike enhanced the productive capacity to meet the rising demand, hence; satisfying the customers’ needs.” The positive and negative impacts of this