NCAA Paid Case Study

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The fight for payment of college athletes has not been quick one as more and more issues keep popping up. The NCAA has never allowed payment of its athletes, but small steps towards the overall goal has questioned the NCAA’s past. Its’ decisions has stayed constant since its founding in 1906. The first issue in this decision would not occur until 1952 when the NCAA ruled to give The University of Kentucky the ‘death penalty’ for paying their athletes. This ‘death penalty’ is a one year program ban from participation, the harshest penalty the NCAA can give. The NCAA website clearly states that amateurism is essential in their programs. They require all athletes to adhere to their code of being an amature. In 2008, the first major footstep was…show more content…
Schools use their athletes for advertisements in an attempt to increase ticket sales for athletics or to increase enrollment. The NCAA would also use players images in products such as videogames in an effort to make money. Former UCLA basketball player Ed O 'Bannon realized this was not right and in 2014, he filed a lawsuit against the NCAA requesting compensation. John Stevens, an author for the Associated Press, states the details of the case when he says “In a case led by former UCLA basketball star Ed O 'Bannon, U.S. District Judge Claudia Wilken blocks the NCAA from making rules that deny players the right to compensation when their images are used commercially, for example, in video games and telecasts. Her ruling could allow some players to receive as much as $20,000 when they leave school. The NCAA has appealed.” The NCAA had one simple solution to this problem and that was to remove player images from all commercial use. This has resulted in the cancellation of popular videogames such as ‘NCAA Football’ or ‘NCAA Basketball’ and is also resulted in the removal of names from all NCAA athletic apparel sold to the public such as jerseys. To say that NCAA teams make their schools millions of dollars is an understatement. USA Today and Stanley Eitzen calculated how much money National Basketball League Hall of Fame member and former Georgetown basketball player Patrick Ewing made Georgetown during his college career. The article, titled Slaves of Big-Time College Sports, states “...[A]n analysis of the economic impact of basketball star Patrick Ewing to Georgetown University during his four years there in the early 1980s shows that he brought more than $12,000,000 to the school (a tripling of attendance, increased television revenues, and qualifying for the NCAA tournament each year). Meanwhile, the cost to Georgetown for Ewing 's services totaled $48,600--providing a
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