As a company dominated by and mostly of engineers, Nokia always cared about technical excellence. They developed a particular strength in making quality hardware even for the low-priced devices. As the company grew, Nokia also became more and more efficient in manufacturing their devices. Thanks to economies of scale and superb logistics, they were able to produce cheaper and quicker than their competitors and thus had a strong competitive advantage in the production of mobile phones. This wasn't an easy development and they had to go through a severe crisis in logistics and sourcing before to establish their competitive advantage.
Without information, it would be hard for managers to forecast customers’ needs and wants, how much inventory is in stock and when and where more products should be produce or ship; in summation, without information managers can only make decision blindly, therefore information is vital when it comes to the performance of supply chain, because it provide the supply chain management with the necessary data to go about making the right decision so as to satisfy customers’ needs and generating profit. Information technology, however, is the instrument which “consist of the tools used to gain awareness of information, analyze this information, and execute on it to increase the performance of the supply chain”, (Chopra & Meindl, 2001, p.489). Information technology serve as the eyes and hear of supply chain, sometime a percentage of the brain in the supply chain management. It’s also consist of hardware, software, and people throughout a supply chain that gather, analyze, and execute upon information. The IT system help bill and improve performance with the use of information that is analyzed consequently has significant impact on the supply chain performance.
Its workers were one of the best at building physical devices, which was good, but they did not pay much attention on programs that make devices work. Development process of Nokia was long years dominated by hardware engineers, but software experts were uncared for. For example in 2002 Nokia introduced its Symbian 60 series which had a good market response but with the introduction of iOS (Apple) in 2007 and Android (Samsung) in 2008, the operation system race was completely taken over by the two giants companies. Simply the Symbian OS have the small amount of application that customers need. When Nokia face with competition from Apple and Samsung, they continuously searching for some new staff, but they failed to create something unique that will attract customers.
Le May et al. (1999), identified job training needs for supply chain managers. These needs are dominated by interpersonal skills (e.g., communication and meeting facilitation), cross-functional knowledge, and office equipment skills. They also suggested supply chain managers should be able to apply project management techniques, organize and coordinate meetings, conduct training, and use decision-making skills. Stank et al.,1998, had focused on the development of personal skills, such as assertiveness, passion, grooming, and dress.
2.3.2 Weakness One of the problems faced by Nokia is having difficulties to follow the change of customer trends and also in producing innovative products. Nokia has lack of appropriate innovation ability to change its strategies following the change of external environment requirements. Unfortunately, Nokia’s executives do not follow the market trend accurately where Nokia still applying the technology-oriented and product oriented strategies and ignored the needs of the customers which have changed nowadays as they use mobile phone as entertainment tool, not just for basic need for calling and texting. This makes Nokia product isolated from the current market. Business tactic of a company is very important
Nike converted the shoe industry (athletic) using innovations, but presently many individuals understand the enterprise by its sports celebrities and flashy ads. Therefore, the consumers most likely would ask if the company is a technology company or a marketing one. Nike has transformed from production-oriented company to a marketing-oriented one with their product being their marketing tool. The corporation has in the past collected sufficient information about the importance of marketing its product as the most important thing it should do (Gereffi, 2002). However, Nike needs to do more than sell its products and ensure higher customer satisfaction and improved customer experience.
Thus while the corporate head office maintained the responsibility of developing design and consistent marketing, the business units and contractors located far and wide were easily kept abreast of development and strategy. Another positive impact was the fact that, while Nike had only 22,658 direct worker, well over 500,000 workers in 51 countries and 71 factories were all helping to promote the Nike brand. The result was that Nike was able to move up from just the production of shoes to the production of wears and sporting equipment. And sales were expanded beyond, United States, Europe, Latin America and Asia. What an
Logistic and supply chain managers in the current age have to deal with uncertainty, risk and volatility; they have to keep on preparing for the unexpected. The need for quality and effectiveness means that supply chain has become highly vulnerable to any simple interruptions. Uncertainty is a serious element that will affect the ability of the supply chain to meet the demand of the customers (Waters, 2007). This is the reason why close attention has to be paid to the supply chain management in terms of the standards, methodologies, and strategies. Risk mitigation has turned out to be a hot topic in supply chain management.
Talent As the retirement of the experienced supply chain managers , and corporations scale up to meet developing demand in developing markets, ability acquisition, training, and development is fitting more and more essential. Supply chain leaders want a thorough working out of the key abilities required for deliver chain management roles, unique job qualifications, methods for developing future skill and leaders, and the capability to effectively supply certain talent sets. Lacking of insightful SCM leadership and integrated SCM management and operation team. Essentially the most relevant factor in supply chain world in any industry is humans. if we have excessive legitimate humans have excellent verbal exchange capabilities and just right negotiation knowledge and can maintain techniques at any challenge of the supply chain forecasting, managing suppliers, demand, stock,money glide and so forth.
1.0 INTRODUCTION Nowadays, in market impossible to refuse or to reject sources of problem or disorder. Thus, supply chain managers must have inconsistent, but still need to form a strategy that capable them to complement supply and demand at a tolerable cost. The capability to gain this has been term supply chain agility. The reason is that there are also other supply chain participants to take part in this service. A output company as such sometimes provides service only to intermediaries in distribution channels.