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Otop Analysis

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This paper will be focusing on One Tambon One Product (OTOP). Going back to where it began, who inspired the idea of OTOP in Thailand. Looking closely at all the different regions of where the different OTOP products come from and what they are such as in the Northern, Northeastern, Central, Eastern and Southern regions. It will also be discussing the various challenges that OTOP was faced with in the beginning and how the local communities were assisted by the Thai government to make the program successful. This paper will also be looking at the requirements for exporting OTOP products and some challenges that the locals communities were faced with and lack of experience. Key words: Tambon, product, discussing, various, challenges, communities, …show more content…

Thailand is a country that suffers from poverty and other struggles through life, however, His Majesty the King Bhumibol Adulyadej has presented various constructive philosophies for his people to live a more comfortable and prosperous life. These philosophies help the people adapt and change their ways to become more self-sufficient as a community, and working together. The successful Japanese program called One Village One Product (OVOP) originally inspired the program in Thailand called One Tambon One Product (OTOP). The drive of this is to improve the local resources and produce goods that are internationally accepted. However, when OTOP started in Thailand, not all the products met the international requirements. Once OTOP was launched in Thailand, Japanese External Trade Organisation (JETRO) setup a one-year programme to support Thailand’s development of OTOP and promote OTOP products in the Japanese market from January to December 20012 targeting specific industries such as textiles, wooden products, baskets, ceramics and mulberry …show more content…

The Thai processed food and beverages were known to be the highest in demand in Germany and the United States. Health snacks to be the most popular in Germany and the United States. Among the health snacks in the two markets were organic rice, crispy vegetables, processed fruits, Thai-style sauces such as chilli sauce and chicken sauce, and health drinks such as concentrated juices, health tea, and ready-to-drink beverages. In this research it was found surprising that Germans liked nam jim kai and other Thai-style

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