The biggest competitor of Nokia being Htc followed by Huawei and Samsung. The main aim of the agreement with Micorsoft was to regain its lost hold from the market and regain the strength of its brand built over the years. Although being a stronger company as compared to what it was in 2011 Nokia is yet again standing on a burning platform. Despite owning almost all Window Phone sales and making some great phone hardware, Nokia is not even in the list of top 5 smart phone sales companies. Nokia is the only company majorly invested in the windows phone and Microsoft’s OS.
These include some well-known technology companies such as Apple, Google, IBM, Oracle and more. Microsoft is a very diverse company that offers many different products and services. However, it does face some heavy competition in key areas of the technology sector. Microsoft’s first focus was software and even though they still have a strong emphasis and this sector, they have branched out into other areas as well. Oracle and SAP(German based company) compete with Microsoft for the business services market.
Self-Efficacy: Implications for Organizational Behavior and Human Resource Management is an article by Marilyn E. Gist. The aim of this paper revolves around ‘self-efficacy’ and how it is related to organizational behavior additionally it explores ‘self-efficacy’ and how it’s related to some theories by reviewing previous studies. Moreover it discusses the results obtained theoretically as well as the practical test that was executed of self-efficacy for human resources management and organizational behavior. Self-efficacy is defined as a person’s belief in themselves and their capability of performing a task and is considered vital. The three dimensions of ‘self-efficacy’ include magnitude, strength and generality.
Microsoft is an American technology company which develops, manufactures, licenses, supports and sells computer software, system, consumer electronics, and services. In recent decade, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions to grow the company such as Mojang, aQuantive, Nokia, LinkedIn and lot of others. Some of them added valuable new business software to Microsoft's portfolio. Some of them also cause huge loss of Microsoft or some problems but not failure. Microsoft/Skype is one of that which also has some mistakes in acquisition.
Dominate the world for decades of Nokia, unable to get up after a fall. People can be summed it all sorts of errors in marketing, but its core competitiveness -- mobile phone technology, no one can deny the ability of Nokia. Nokia lack the ability which change technology into business, and this ability has not formed because Nokia’s ingrained conservative. Nokia executives believe that their responsibility is to improve their core competitiveness -- mobile phone technology. The Nokia senior executive Risku executives cited an example:” in the map business after the acquisition of Navteq, Nokia spend huge amounts of money; do not move in half year.
Strengths Nokia in general was strong company and had some great strengths to its name, but they were let down a lot by poor management. One of the main strengths was the fact that it was a first company to produce a telephone call and a mobile device. They also made strong and durable and very reliable mobile phones that a lot of people in the 90s nicknamed “the blokia” which in one way is a massive strength for the company as it then reassured people of its build quality and that it would last. Nokia become world leader in 1998 with its spectacular nokia 6100, they beat Motorola and became the world’s top cellular phone that year and part of its success that year was because they pushed the limits on what could be done on phones with having
External Environment Analysis Changes in the external environment, coupled by the responses of Nokia’s management, created significant influences on rise and fall of Nokia’s mobile phone business. Shifts from Industrial Market to Customer Market Mass production greatly reduced the prices of mobile phones, giving rise to the popularization of the products. Consequently, the focus of the entire industry shifted from industrial market to customer market in the late 1980s. The role of mobile phones also switched from business tools to designer items. In response to the changes, Nokia implemented a prompt reorientation to its marketing strategies.
This case study informs us briefly on what had happened to Nokia mobile phone business. Nokia mobile phone business had come to an end after being sold to Microsoft. Before being sold to Microsoft, Nokia was not even on the list of top smartphone sellers along with BlackBerry and HTC. The market of smartphone was dominated by Apple and Android which easily sweeps Nokia mobile phone business aside as Apple and Android market is more towards customer’s needs and current trends. If the business of Nokia mobile phone was not sold to Microsoft it would have brought their other businesses down together with it.