Starbucks Diversity Case Study

However, by clearly understanding the true depth of diversity and knowing, it is not just a moral issue, still allows for acceptance in much more diversified areas that is not limited to filling quotas and applying with affirmative action’s initiatives. Additionally, going beyond and not limiting themselves to just one African American manage, Indian Manager, or one person of color per department but open a wider range in hiring employees based on needs, experiences, and opportunities offered per store locations. On the other hand, prior to competing this paper, the student visit 3 regular Publix Supermarket in the geographic zip code of 30044 to study the diversity composition in addition to evaluate personally if Publix hires in the same pattern across the board in all their supermarket

Introduction Since 1996, Royal Dutch Shell (Shell) had been promoting the diversity and inclusion (D&I) initiatives, which aimed to increase the variety of compositions and values the differences such as, age, sex, gender, race, nationality, and education (Sucher & Corsi, 2012, p. 5). Yet, Voser’s, the new Chief Executive Officer, Top Management Team (TMT), was dominated by middle-age American and European men from 2008 to 2009. Because diversity could have both positive and negative impacts on the company (Webber and Donahue, 2001) and the nature of industry as well as the contextual circumstances could both support or hinder various diversity characteristics (Cannella et al., 2008), the implications regarding the short run situations and

INTRODUCTION This assignment will focus on explaining the importance of diversity management, challenges of management diversity, give strategies and implementation of management diversity in the workplace. A diverse workforce is a reflection of a changing world and marketplace. Diverse work teams bring high value to organizations. Respecting individual differences will benefit the workplace by creating a competitive edge and increasing work productivity.

Northrop Grumman has published a Corporate Responsibility Report on an annual basis since 2007, highlighting its goals and accomplishments in diversity and inclusion. Their 2015 goals included creating an inclusive environment through awareness and leadership training and increasing women and people of color in leadership roles. In response to their goals, Northrop Grumman redeveloped their employee survey used to measure Northrop Grumman’s efforts at creating an engaging and inclusive environment. The results provided managers insight into more effective ways to address diversity and inclusion among their immediate reports. Future generations have not been overlooked in Northrop Grumman’s diversity goals.

They could ensure all employees are properly trained on diversity and anti-discrimination polices during orientation classes and on a semi-annual basis. Also, the company needs to ensure they are promoting and advancing diverse individuals for all positions in the company. This would show everyone that they committed to improving diversity at the company and their restaurants. How can they manage diversity throughout the organization?

Importance and benefits of managing this diversity There is prescription that a company could apply to be successful, therefore it depends on the capability of the leader to sort out what is best to the organisation based on the level of productivity of the workplace. Leaders and managers should know and recognise skills that are vital in creating a positive and effective diverse workforce. One day session of training and programs is inadequate to change a person’s behaviour and styles, therefore the company need continuous development, implementation and maintaining trainings and awareness foundation. The welfare of having a diverse workforce is that it brings a unique standpoint to the company.

Candidates from minority groups may be put off applying for positions in organisations that do not make their commitment to inclusion known. it also had a great impact upon the company’s reputation and help in building the brand value of the

Diversity management can defined as an activity that recruits diverse employees such as women and minorities into the workforce and it’s also can increase the competitive advantage of the organization. (Stone 2013). By applying diversity management, a more productive environment will be created so everyone would have a feeling of they are being valued and their talents are being fully used resulting in their organisational goals are achieved.. (Kandola and Fullerton 1994, p. 56). Equality legislation helps the employers to know better on how to recruit and treat their employee fairly and also helps to promote diversity in the workplace. (Nibusinessinfo n.d).

Today’s most business primary concern is retaining workforce diversity. Recognizing the importance of diversity in the organization and effectively manage to ensure the organization and its valuable diverse employees are growing hand in hand. Rising of immigrants’ employment opportunity, joint venturing business globally has equally brought an opportunity for shared values, exchange of cultures and intelligence to widen the opportunity for business enterprise and also a platform for employees to reach target goal.

They are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation.

Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

Starbucks and Tim Hortons Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971.

Module Name: Strategic Management. Module Number: BAM 6002 Module Tutor: Hans Joerg Stoeckl Assignment Done By: Shoaib Baig   STARBUCKS… Introduction Starbucks Corporation, an American organization established in 1971 in Seattle, WA, is a chief roaster, advertiser and retailer of strength espresso around world. Starbucks has around 182,000 representatives over 19,767 organization worked & authorized stores in 62 nations. Their item blend incorporates simmered and carefully assembled high quality/premium evaluated espressos, a mixture of new nourishment things and different drinks.

1) Starbucks is a company that has been in the coffee industry for a long time. It continues to enjoy a leading position in the United States, which is its home country where it sells approximately 50% of the specialty coffee that is sold in the United States for many years. The company has continued to dominate the industry as well as its local competitors. Its generic competitive advantage emanates from its high-quality coffee, which helps to differentiate it from its competitors. The company is very keen on ensuring that its coffee is different from the rest of the competitors. The process starts by bean procurement where it selects the highest quality beans that are firmly specialty varieties of Arabica beans. The company inspects the brews to ensure that it matches the flavor, taste, and aroma that it needs. This consistent way of giving customers the same taste of quality coffee has served a competitive advantage to this company. Further, the company places its cafes and restaurants in strategic places where customers can see it. It does not need to invest a lot of money in advertising since customers recognize its brand using its unique LOGO (Melissa 260).

Diversity in the united state has been extended to a broader understanding of what diversity really means. Diversity first meaning is that positions should not be segregated by gender. For example a board of directors should have women on the board and there should be a male as the receptionists. Next be the diversity of wide range of ethnicities like Asian, Hispanics, etc., religions national origins, class. For example people from poor and rich should both be represented.