Ethical Treatment Of Animals (PETA) For The Better
Ngee Ann Polytechnic
Assignment 4: Proposal
Change People for the Ethical Treatment of Animals (PETA) for the better
Evina (S10165960E)
T103
Writing for the Creative Industry
Ms Sarvananda
Sheela Chandrakala
10th February 2016
Table of Contents
Content 1
Proposition2
Preface 2
Position 4
Problem/Potential 6
Possibility 7
Proposal 8
Works Cited 10
Proposition
This proposal aims to support People for the Ethical Treatment of Animals (PETA), the non-governmental animal rights organisation. PETA’s movement is; firstly, to reveal the truth behind what happens to animals in laboratories and farms; and secondly, to rally people to go vegan and shop cruelty-free. The three campaigns will provide aid in PETA’s movement to Singaporean youths. Firstly, by creating an interactive game on a mobile app which will increase Singaporean youths’ interest in the treatment of animals. Secondly, by producing a viral video that depicts the life of a farm animal. And lastly, by having talks with various celebrities that youths are interested in.
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Youths will gain more knowledge through the campaigns presented as it will be safe for viewing in Singapore especially for teenagers. By adapting a new form of campaigning, more people will be interested in seeing what PETA has to offer. The Internet penetration rate in Singapore is 73%, above the global average of 35% (Mohd Azhar). This means that using social media as a platform to reach out to Singapore youths is the most effective method. By using the campaigns, people will recognise that PETA is not only about sexual advertisements or gruesome video clips. The public will know that PETA is serious about promoting veganism and preventing animal cruelty. The campaign will still contain some gruesome and sexual scenes but at a much lesser extent compared to
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