PETA Proposal

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Ngee Ann Polytechnic Assignment 4: Proposal Change People for the Ethical Treatment of Animals (PETA) for the better Evina (S10165960E) T103 Writing for the Creative Industry Ms Sarvananda Sheela Chandrakala 10th February 2016 Table of Contents Content 1 Proposition2 Preface 2 Position 4 Problem/Potential 6 Possibility 7 Proposal 8 Works Cited 10 Proposition This proposal aims to support People for the Ethical Treatment of Animals (PETA), the non-governmental animal rights organisation. PETA’s movement is; firstly, to reveal the truth behind what happens to animals in laboratories and farms; and secondly, to rally people to go vegan and shop cruelty-free. The three campaigns will provide aid in PETA’s movement to Singaporean youths. Firstly, by creating an interactive game on a mobile app which will increase Singaporean youths’ interest in the treatment of animals. Secondly, by producing a viral video that depicts the life of a farm animal. And lastly, by having talks with various celebrities that youths are interested in. Preface PETA advertisements are known to be controversial and have explicit content which may potentially shun people away from the organisation. PETA hopes to influence people to care more about animals and their plight (“All about PETA”). Singapore is a conservative country, as a result, many advertisements that contain explicit content are not allowed to be shown to the public. Many youths might not be able to tolerate PETA’s

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