Patriarchal Elements In Popular Culture

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Popular Culture I Öğr. Gör. Gülbin Kıranoğlu The Capitalist and Patriarchal Elements in the Products of Popular Culture Betül Kılıç 110111077 The Capitalist and Patriarchal Elements in the Products of Popular Culture The humans are gregarious living beings. So, throughout history, they have lived as communities because they need communities. And also, they are in communication and interaction with each other. Every society makes its own culture based on their language, religion, science, conventions, eating, wearing customs and social life. The culture also takes shape and undergoes change in time. This development can be in a short or long period. When the effects on cultures are taken into consideration, classifications…show more content…
And also, it makes the discipline of popular culture consist of a theory of criticism. It can be said that the field of popular culture abolishes the great gaps between the high and low culture. It started with the Bowling Green State University Department of Popular Culture and then the studies of the Frankfurt School on popular culture followed it. Besides them, many theories about popular culture have propounded until today and still new ideas appear. Because it is a very pivotal area to analyze the societies, studies on popular culture should be gone on especially to recognize the capitalist and patriarchal elements used in the products of popular culture. In this respect, it can be told that popular culture can inform and warn people opposing to the abuse of the producers. Generally, the capitalist elements are advertisements. Especially, the advertisements by the actors and actresses who have influence on the society by abusing the emotions of public, aim only to sell sometimes obviously but from time to time hiddenly. On the other hand, patriachal elements in…show more content…
Finally, in both two movies, there are many patriarchal elements. As Bell Hooks discriminates, "patriarchy is a political-social system that insists that males are inherently dominating, superior to everything and everyone deemed weak, especially females... through various forms of psychological terrorism and violence". Therefore, it is insulting for women to be shown the patriarchal concerns in media devices. On the other hand, just like other unfavorable sides of popular culture, these acts also become effective on society. For example, in the film The Wolf of Wall Street, the woman figure is in the background. Most of the characters are male at first. To exemplify specifically, the main character, Jordan Belfort makes a speech at the opening scene of the movie, and he tells about what you can buy with money, he orders many things a luxurious car, a good life style, and also a better "girlfriend". Thus, he commoditises the woman. Furthermore, the character whose name is Donnie says that he gets married to her cousin because she became a very sexy woman when she grew up. So this means that the most important side of a woman is her body not her thoughts, ideas and esteem. At this stage, Prof. Talip Küçükcan mentions the feminist film theory. According to this theory, in the products of popular culture, women are shown as only sex objects so they object to pornography. However, in The Wolf of Wall Street, there are many scenes which insult and humiliate the woman

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