Holiday Edition – Pinterest Trends You Need to Know to Boost Sales
Are you still thinking about creating content and marketing campaigns for Halloween or Thanksgiving? Well, your audience may already be a couple of steps ahead of you – on Pinterest that is.
Pinterest users, commonly called pinners, start planning for the holiday season a bit early than most, according to Pinterest data. Pinners start collecting holiday-centric content in September–a full four weeks before the general population.
And, this is a segment of the population you absolutely want to pay attention to. Pinterest’s 110 million active monthly users live for the holiday season. Last year, they saved over 1.1 billion holiday pins, and 67 percent of pinners say “Pinterest
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Pinners will spend twice as much on the holidays than the general public. That number makes sense. Pinterest users are there to find inspiration for the season while also discovering unique brands and gifts.
That’s why Pinterest is the platform most connected with sales. Pinners are four times more likely to find and shop for products than any other social network out there. In fact, 55 percent of people on Pinterest use the platform to find or shop for new products.
With e-commerce sales expected to be higher than ever this year, spending a bit of extra time optimizing your Pinterest marketing strategy will pay off. Pinterest even boosts brick and mortar sales. The image-driven network is five times more efficient at driving in-store sales than any other platform.
More on that below. You’ll also discover a snapshot of what to expect this holiday season along with Pinterest holiday trends your business should
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By creating content trend-specific pins, new users will discover you, which will drive new sales. Did we mention 70 percent of incremental sales come from new customers?
You should still upload your standard product shots to Pinterest, but you can’t stop there. Be sure to create inspiring, lifestyle content to show how your product is used.
Finally, work in your product or service to the below Pinterest trends to boost engagement and conversion rates.
Hottest holiday trends on Pinterest so far
All data is from an internal Pinterest study.
• Retro décor is in. So is any decorations that evoke a rustic, Christmas feeling. Go nostalgic with this year’s pins.
• Show how your product can be used in holiday festivities. 70 percent of pinners are planning holiday festivities – and they’re the host!
• Pinners spend 1.5 times more on food and 1.7 times more on décor than non-Pinterest users. Specifically, this year, they’re interested in Grinch-inspired food and drink, warm beverages, breakfast casseroles and trifle desserts.
Emma Fitzpatrick is a Philly-based freelance writer and marketer, whose specialties include content marketing, social marketing and short, snappy writing. Pick her brain at
Growing up in a big family, traditions were what kept our family together. As a child, every first weekend in December was spent at my grandma’s house. It was our traditional craft/tree decorating weekend. All 15 of us grandkids would arrive at grandma’s house filled with excitement and joy. It was at time that we all got to spend catching up with each other and playing.
If a user likes something on the Pinterest site they can pin it and come back to it later and if they want to look for a recipe or something for inspiration Pinterest allows that. According to Shanna Mallon (2013), “people come to Pinterest for different reasons, and when you understand their motivations, you understand how to connect with them. With that in mind, here are six of the most common reasons people are on Pinterest today: as an internet bookmarker, as a source of inspiration, to promote their own brand, to connect with others, to relax, and because everybody else is using the site”. The most significant difference that StuffDOT has over Pinterest is that the user does not get a commission or a reward for sharing their ideas or a product that they
9 brand new reads to get you in the holiday spirit! Nancy Stopper — One Last Gift — They can 't forget their shared history, but when they see each other again after ten years, can they put the past behind them? Will the Christmas spirit help Jack and Casey find their way back to each other? Christa Maurice – Celebrating Flora – Wally Kohler’s job is cleaning up after his superstar employers so babysitting Flora Mason after a PR disaster isn’t new, but what he wants for Christmas is a nice girl. Maria Luis — Hat Trick — Marshall Hunt may be the NHL’s hottest new forward, but this charming playboy wants only one thing for the holidays - a date with the woman who’s had his emotions all tangled up for years.
Thanksgiving and Christmas are two very prominent holidays for bringing out all the wonderful seasonal decorations. For Thanksgiving time you might see pumpkins arranged on front lawns or scarecrows popped out on trees or even wreaths made out of the fallen leaves from the trees. On the other hand, around Christmas gleaming blue, green, red, and white strings of lights hanging from the gutters of homes. You also have candy canes in lined across the light bulbs in contrast to Thanksgiving with having candy corn in
However, due to the nature of the event having a national holiday in many countries coupled with the inability to avoid the event in Western society, it is estimated that about eight-in-ten non-Christians in the US also celebrate Christmas (Pew Research, 2013). The line between Christmas being a ‘holy day’ and a ‘holiday’ have been blurred (Abdulrahim, 2011) with people of different faiths as well as those with no religious beliefs celebrating the event and partaking in its festivities. Religious traditions surrounding Christmas are increasingly vanishing, with many pastors defining it as Christmas time being a ‘prime marketing opportunity’ (Sullivan, 2008) which directly correlates to why the event has become more of a commonality amongst non-believers in more than 160 countries. Further to the point about marketing, brands market heavily during the Christmas period, creating Christmas-tailored adverts that play on national TV, decorating stores to be emblazoned with Christmas-orientated motifs and ramp up sales in the lead-up to Christmas. This is reflected in the numbers with Christmas ad-spending from brands increasing 40% in the past seven years, rising to an all-time high of £6bn in the UK alone (Cheetham,
The Christmas spirit has been significantly transformed by the overwhelming presence of commercialism during the holiday season. Americans suffer from a very distinct culture of consumerism that has greatly altered the way in which certain holidays, special events, and social engagements have been heavily affected. The commercialistic attitudes towards Christmas have radically evolved. Over the decades, Americans have given into the intense consumerism culture that major corporations have inflected on the human nature of people.
There’s many activities that have been made accustomed to do during Halloween and it’s a lot of fun. Halloween is a huge money making holiday. Millions of kids and adults around the world are buying costumes. In today's society many costumes
9. Nine Decorating Ideas Holiday decorating ideas include everything from winter landscapes to religious symbols, but most restaurants prefer to use décor that's not religious to avoid offending people of other faiths than Christianity. Nine holiday decorating ideas for the Christmas season include: Dressing the staff in red and white colors Trimming a live or artificial tree with lights, presents and decorative accents Adding silver, gold, green, red or white accents to
For example, during the holiday season business sales rise due to the increase in products, such as toys. It is because of religious holidays such as Christmas and Hanukkah that this increase occurs. Although non-religious individuals partake in gift giving during the holidays, another example of the effects of religion is gift giving from businesses. For example, if a business brings a leather-bound journal as a gift for Hindu businessmen, it would be offensive since they consider a cow to be sacred.
You spend countless hours going through every home décor website you can find trying to get ideas for furniture, paint colors, build outs, artwork, and every other minute detail that goes into planning. In the old days, you could cut pictures out of magazines and create a portfolio of all your interests, but these days with everything online, you can have access to all of your ideas easily and from anywhere, whether you use the Pinterest website or the Pinterest phone app. Gone are the days of trying to visit with contractors or strategize with family members using pieces of paper or long emails full of links. Pinterest makes it easier on you by gathering your pins from across the web, and makes it easier on those you have to work with, by giving them your ideas in a clear and concise way. Back to the social aspect, as with other social media platforms, Pinterest allows you to both follow users and be followed by users.
The luminosity revealed the radiant colors that shimmered off the peculiarly oversized ornaments. Wreaths suspended from every lamp-post, with garland strung between. During the evening the site of sporadic lights, from everyone trying to capture that special moment, are clear. Familiar carols played all through the parks, causing impromptu people to sing along. With snow falling and foot prints dotted across the pathways, walking down Disney’s Main Street brings the holidays to life. While walking down Main Street you can smell fresh popcorn exploding, available in souvenir containers.
November always seems to be an interesting month, especially in the past couple of years. Normally, we are coming off the high, if you will, from Halloween and spend this month for giving thanks for the many blessings we have. This giving of thanks leads us into Thanksgiving which becomes a great springboard towards Christmas where we again give thanks for one of the greatest gifts. Due to consumerism, it seems as though Christmas planning has becoming earlier and earlier. As I was looking for a Halloween costume a couple of weeks ago, I would see retail workers replacing ghost, pumpkins, and witches with snowflakes, reindeer, and this year’s new holiday inflatables.
Over the years christmas has definitely changed. But is it better than Christmas 100 years ago? While there are some similarities between gifts from Christmas now and 100 years ago, there is definitely a change in price and lots of aspects that go into buying the gift and what the gift is. According to mymerrychristmas.com, a popular gift in 100 years ago were dolls. Lots of the little girls dolls 100 years ago were homemade or if they were bought they would cost anything from one dollar to the maximum of five dollars.
According to Pinterest, “People use Pinterest to discover and save ideas. Ideas can take lots of forms, from recipes to renovation projects to the perfect pair of shoes. Every idea is represented by
Strengths: As a student one of my strengths is organization. I can say I can keep my school materials and notebooks organized in a way that I and others can comprehend. The reason I can say I am organized is because, I have hardly ever had in the past or present any issues with trying to find homework or assignments because I always kept my materials for each class organized and in a place I could easily find. Another strength I have is social skills. I can believe that I communicate with others well in a group.