Real Estate Industry Essay
III. PERFORMANCE OF THE INDUSTRY According to the Securities and Exchange Commissions’ record as of 2011 where there are 1,783 players within the country. Real Estate Industry is being categorized into three: 1) Selling, buying, renting, leasing, and operating of leased apartment/self-owned 2) Developing, buying, subdividing and selling and 3) Other activities with leased or owned properties. Market Share (In Php) Total Revenue of the Industry (2011) Ayala Land Inc. Revenue (2011) Robinsons Land Corp. Revenue (2011) Filinvest Land Inc. Revenue (2011) 258,751,017,000 38, 986, 675,000 11,466,435,155 8,590,807,000 Market Share 15% 4.43% 3.32% Figure 1 In the figure, the total income for 2011 in the industry of real estate, as well as the revenue in each company in the same year is showed. In this year, Ayala Land Inc. got the highest market share that is 15% compared to Robinsons Land Corp. and Filinvest Land Inc. with a market share of 4.43% and 3.32% correspondingly. The market share has to be studied to be able to identify the competitive firms within the real estate industry and it will also have an effect from the advertising and product development. Ayala Land, Incorporated was able to generate the highest market share which means it was the most active in the real estate industry. From the word …show more content…
The growth was continuosly maintained by the strong sales and production of residential developments in high-rise condominium projects and subdivisions because of the large contributions of the remittances of Overseas Filipino Workers (OFWs) and Filipino immigrants. The growth of Business Process Outsourcing (BPO) sector continued to boost occupancy of office spaces and sales, particularly in the leading commercial business areas in the
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