Search Engine Marketing Case Study

What is Search Engine Marketing (SEM)?

This might seem redundant to explain, as most people and businesses who consider Google certification courses will already be familiar with the basics of Search Engine Marketing. However, considering that the term has evolved in recent years as digital trends have evolved, a few clarifications might be in order:

Before, Search Engine Marketing (or SEM) meant the digital marketing process of gaining as much traffic and visibility on search engine as possible – mostly through paid digital marketing processes (such as PPC) and/or unpaid digital marketing processes (such as SEO). However, SEM generally referred to paid digital marketing practices for the most part.

Now, though, the term Search Engine Marketing

If you are an independent digital marketer, a digital marketing trainer, or simply a digital marketer looking to get hired (or is already hired and you want to keep yourself updated by testing for this course and certifying), then the answer for why is pretty straightforward: Such a certification will look really good on your resume and you'll garner more trust from your clients that way, especially if you're an independent or consultant digital marketer.

What Do You Need to Know about Getting an AdWords Certification?

Well, the first thing you need to know if you're considering an AdWords certification is that there are two basic categories of certifications: An individual AdWords Certification, and a company/professionals/partner AdWords

However, now, luckily, the exam is completely free for individuals to take. The catch, though, is that you have to pass two exams in order to be AdWords Certified, and that you need to score a grade above 80% in order to pass both exams.

There are three exams available: the Advertising Fundamentals exam, the Advanced Search exam, and the Advanced Display exam. You'll need to pass at least two of these exams in order to be certified, and the Advertising Fundamentals exam is a mandatory exam.

How to Take the Google AdWords Certification Exam

To take the exam, first sign in to Google Partners, go to the Certifications tab on the page (on the left), click on the “AdWords” option there, and then take the test directly. After you pass the first test, then complete the second test the same way. And voila, you now have a Google AdWords Certification in your account.

(Note: Preparation is necessary, and there's free content available online to help you prepare for these exams. And, if you fail either of these exams, you can retake the exams in 7 days or after a specified amount of time as defined by Google.)

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