There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.
A Social Network can be defined as ‘‘web-based services that allow individuals people to construct their own public or semi public profile in the system, view their list of connections those made by other people within the system. (According to reference no ) Social networks are a social phenomenon and unique web that affecting behaviours of their users and helping them to create or maintain friendships with friends of users. Online Social Networks are become the best choice to connecting people. Online social networks, which are collections of individuals people who share knowledge or information regarding a common interest over the internet. Online Social Networks become popular day by day.
This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.
People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.
According to this model, those functions are counted to how social media type can allow users to a certain level of: know of other people’s presence (know if other users are able to access), share/exchange information, being associated (users are somehow related to each other), reveal user’s identities (age, gender, location, etc. ), communicate (users communicate with others via certain social media), identify other’s reputation (identify the standing of others) and form groups. Base on this, firm can find out which social media type that is most suitable for their purposes. For example, if a retail firm want to find a system where they can communicate with customers, a system with high rate of share information, reveal user’s background identities and communication might be the most suitable. On the other hands, when it comes to the requirement for a system which mainly supports knowledge sharing, high rate of reputation identify, share information and reveal user’s identities might be more suitable as information is more reliable when author’s information is
Sites such as Facebook, twitter, LinkedIn, Google+ and many more had created the medium to re connect with old friends, get updated about current topics and share pictures and videos (Q. Ta, 2014). Moreover it helps to become aware about social issues that prevail at the moment along with getting to know new contacts which helps in personal as well as professional life (Q. Ta, 2014). It is true that it enables people to connect with far away acquaintances in no time yet this simplicity has driven the human connections apart. According to Malay Shah “Social Media sites creates an illusion of connectivity” (Tasarra - Twigg, 2016). Before these sites came up, people used to have face to face conversations more but now the users get mislead by these quick communication methods.
The interactive content can be also strategically used to drive traffic. In fact this will serve dual purposes : it will engage the customers and would also generate traffic on the website of the enthusiast buyers. Should Big Skinny expand its partnership with online distributors? Ans. Yes, it should.
TARIN SOLANO BUS 3022 UNIT 5 ASSIGNMENT 1 Starbucks and its IMS Starbucks started in 1998 a partnership with the grocery-product giant Kraft Foods Inc., the largest branded food and beverage Company in the US and the second largest worldwide. This allows Starbucks to supplies its coffee products, while Kraft Foods is responsible for distribution, accounting, in-store merchandising, promotion and marketing, and Starbucks earn entry into 25,000 U.S. supermarkets quickly. The coffee shops have expanded on a large scale by the acceptance of customers, the variety of products and specifically by the way they work with their partners, who must fill out a profile, and have not taken into account the social- Economic development of
Online advertising Peter J. Danaher and Guy W. Mullarkeyexamined factors that might impact on web advertising recall and recognition. These factors include the viewing mode, duration of page viewing, and web page context factors, including text and page background complexity and the style of the banner advertisement. Christian Rohrex and John Boyd stated thatwebsite’s long term success often rests upon its ability to balance two fundamental and frequently conflicting needs: the need to sell ad space so that the site makes money and the need to keep users happy so that they continue to visit site. Sites that effectively strike this tenuous balance prosper, while those that do not become increasing unpopular, either with users or with advertisers and shareholders. A growing body of research has revealed principles and guidelines that designers can use to optimize this balance and at times, to create a Web experience in which advertising and page characteristics actually work together to enhance – or at least not harm – the user
These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses.