Subcultures In Milk Life

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One of the most common beverages amongst children and families throughout the world, is milk. As time has progressed the popularity of this drink has dramatically declined for numerous social and health reasons. This worsening downturn, is leaving dairy brands such as Milk Life in critical predicaments. In an effort to resolve this problem, Milk Life has created an advertisement to illustrate the true importance of milk, and how it is relevant in America today.
In today’s society, many contemporary subcultures have become a crucial part of our development as a civilization. One of the most prominent subcultures influencing the world today, are hipsters. Modern day American hipster’s are given the task of being overtly unique individuals who also maintain relatively popular fashions. Unlike this trend, milk is a generic beverage that has been a powerhouse in its industry for generations. Hipster’s and modern citizens do not necessarily value the idea of drinking something that has remained the same. In an age where new and exciting alternatives are created every day, people want to explore their options. Milk Life, is acutely aware of the current reality in America, yet attempts to appeal to its younger generations through this ad. In the ad, Milk Life endorses
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Over generations of Americans, milk has embodied the role of a traditional health beverage cherished by well-rounded families. With this understanding of milk’s purpose in American society, Milk Life’s ad, is centered around the statement, “Made by nature. Served with Love.” These ideas of nature and love create an image of both health and happiness, which are held as two of the most important values to all human beings. By depicting a classic glass of milk, accessorized with berries and a conventional sandwich, Milk Life is able to captivate an audience through use of nostalgia and

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