The Smokey Bear Wildfire Prevention project is the longest running public service advertising campaign in the United States (“Smokey's”). Despite the campaign's success over the past seventy years, wildfires are still among the top issues affecting America today. One Smokey Bear advertisement, created by Albert Staehle back in the 1940s, particularly requires us to revisit it and analyze it because the effects on the Americans were historic in that they brought the country together during a time of division. The campaign revealed this ad during the end of World War II which was a big part as to why it was so successful. The visual includes appealing images of Smokey in the foreground pointing towards the fire and two other bears in the background …show more content…
During World War II religious beliefs were not a top priority in the United States due to the war putting a halt on things that developed religiosity (Grant). The war took resources and volunteers away from churches and other religious organizations. The artist illustrates one of the bears in the background kneeling and praying while the fire in dangerously close behind them. The purpose behind this technique was to re-instill the religious belief that praying will help you in dangerous situations. Americans saw the bear’s gesture as last second call for help and it appealed to their compassion for the safety of animals. Not only did it show how the animals were feeling but it also gave the Americans hope that God can save them. This was definitely important for Americans to believe, especially since the country was in the middle of a world war and the author of this visual knew that. Religion was another way to attract an audience because it was so controversial at the time since a lot of people did not want to believe in God due to the horrible sights of war (Grant). The author saw this as an opportunity to promote Christianity in order to help people cope with the war as well as notice the importance of salvation in a time of …show more content…
The author successfully portrayed the animals in trouble and that reached the emotions of the americans because they were also in the midst of World War II and fighting to stay alive themselves. This powerful technique was felt all throughout the visual. The bears are on the ground noticeably pleading for help while also trying to keep each other alive and away from the fire. The Americans felt the same pressure to stay alive overseas while fighting for what they believe was right in order to keep the rest of the Americans safe. In a way the bears symbolize the U.S. soldiers risking their lives and the protected deer symbolizes the rest of the American citizens. The artist created these relatable images as an effort to persuade the viewers to make a positive impact on the
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In the editorial by Ron Judd titled “Why returning grizzlies to the North Cascades is the right thing to do” found on the Seattle Times’ website, Mr. Rudd states his case for the reintroduction of Grizzly bears into the North Cascade Mountains of Washington State. He makes the argument that fatal interactions between hikers and bears are not a valid argument against reintroduction because the rarity of these encounters and the rarity of aggressive bears. He also cites some of his personal experiences encountering these animals and both his own and their reaction. Mr. Rudd uses this information to paint a picture that the bears are not as dangerous as commonly believed, using as an example the presence of grizzly bears in Yellowstone National Park which sees many more visitors than the North Cascades. Another point that Rudd discusses is his belief that bears are an important part of the wilderness experience, he shares his feelings after one of those encounters: “With senses heightened off the charts, it was as if I had stopped observing the natural world, and for the first time, stepped all the way into it.
Within the illustration you can see two different ages represented. An old man, portrayed with glasses and walking frame, and the fallen soldiers forever young in the prime of was once their lives. The cartoon represents these soldiers, still marching alongside their veteran mate and comrade represented in the centre of the illustration. The illustration clearly represents two separate viewpoints. In the mind of the veteran, he is surrounded by his friends whose spirit lives on in him, whilst the media only see him walking by himself.
Often times when presented with raw facts it can be difficult for an audience to obtain information. In order to make information stick when writing it is important to make a strong connection with your audience. In the excerpt Martha Stewart and The Cannibal Polar Bears in Jon Mooallem’ new book Wild Ones the author makes a strong connection with the audience by seamlessly drawing you in by presenting closeness and familiarity. He simply puts himself to the position to where the reader must look up to him as an expert and someone they can relate to. The author also uses strong ethical based claims that make you almost feel bad for the polar bears.
First, the black and white picture makes an appeal to emotion. The monochromatic colors help to evoke a nostalgic and sentimental feeling while also giving it a sense of timelessness. That probably explains why this photo still persists in people’s memories after so many passing years. Furthermore, the placement of the soldiers and flag in the middle create a central focal point for the viewers. The eyes are following the straight pole of the flag downward into the ground and from there the rubble surrounding the scene become much more noticeable while also indicating the devastation of the battle.
However, in visual 9.10 of Writing Arguments, the creators of the image chose to demonstrate mostly pathos. Pathos is Greek for “experience” or “suffering” and the point of this appeal is to tap into the intended audience’s values and beliefs. This visual appealed mainly to the emotion of guilt. As one looks at this visual you see a polar bear simply wandering alone in a suburban community. Since the creators of the visual are attempting to produce a clear note that the polar bear is out of place, the audience should realize that the polar bear was displaced from his or home as a result of the actions of humans.
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.
With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.
Living on the Fat of the Land Two men aspired to live the American dream. They dreamed of living on the fatta the land with livestock and other animals. There would be a few acres of farmland with a little shack, crisp air and green fields. In Of Mice and Men, Steinbeck uses animals to symbolize both success, and trouble. For instance, animals brought peace to Lennie until the death of his pup devastated his chances of following his dream; tending rabbits in his future.
Most of us have pets and consider them part of the family. As a result, we could never imagine the horror some animals are forced to endure at the hands of their caretakers. This particular ad depicts a powerful visual of a neglected dog, in poor health, chained to what seems to be a barrel. The copy in the ad, while minimal, is powerful: “Help Us Help them” and the words “Donate Today” (ASPCA). This ad is a public service announcement to bring awareness to the community concerning the horrors of animal abuse, its helpless victims, and to compel the public to make a financial donation to put an end to animal cruelty.
The animals help to lighten the mood while still getting the same point across. An example of that is when the three Jews were hung; it was a horribly gruesome or disturbing image, but having the Jews represented as mice kept the reader
California has one of the most severe wildland fire problems in the world. Population, vegetation, topography, and climate all play key roles in the probability of a wildfire occurring. In other words, it’s not a matter of “if” a wildfire will occur, but it’s a matter of “when.” In California, more and more people are choosing to live in communities near wildlands. These wildlands are composed of highly flammable vegetation which can be explosive.
Wildfires Did you know that wildfires can get up to the speeds of 14 miles per hour, and 90% of wildfires are stared by humans? Wildfires are stared by humans because of cigarette buds being left on the ground, campfires not being put out. Another reason of how wildfires are stared by humans is burning wastes. Wildfires forms in inserting ways, they are very deadly and happen in a lot of place.