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Swot Analysis Of Restaurant Business

797 Words4 Pages

In this assignment project I will discuss the business named Mujin Restaurant located in 12 Smith Street Collingwood. Below are the detailed analysis for the marketing plan for Mujin Restaurant. o Determine your marketing strategies, ensuring you:
 Evaluating available marketing opportunities

Mujin Restaurant marketing opportunity 1 - Corporate Marketing:

Business Viability Contribution to Mujin Restaurant
Visit competitor stores and websites, evaluate promotion and sales efforts and observe foot traffic Satisfy individual consumer demands as well as provide services in the long-term interests of the consumer and business

Mujin Restaurant marketing opportunity 2 - Online Promotion:

Business Viability Contribution to Mujin Restaurant …show more content…

Through a careful examination of the customer and his/her needs and wants, the restaurant can determine what is required to create a differential advantage. Therefore it is easier to gain the organizational strategic direction and goals.

 Developing a marketing performance review strategy that incorporates appropriate marketing metrics to review of organisational performance against marketing objectives

I have used the value chain analysis to perform the current marketing reviewing:

Outbound logistics:
Created an Asian style cafes aimed at bridging the gap between home and work.

Operations:
• Guiding principle: apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of

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