SMART marketing objectives for a hospitality and tourism business:
From the brief meeting, Mr Ramesh summarized the main objectives of the Village Hotel Bugis will coincide with the Group’s mission statement.
(i) To develop an enterprise and operate the businesses by serving with grace and love, integrity and honesty
(ii) To inspire better lives to all stakeholders using the core values of BUILD
(iii) To market VHB is a destination of pleasure and business with its unique characteristics of its locality.
2. Marketing plan development for a hospitality organization:
Marketinng audit ( PEST ):
PEST analysis is a simple widely used tool that helps to analyze the Political, Economic, Social- cultural, Technological changes in the business environment.
Let’s see how The Village Hotel uses PEST analysis to their business. They have two restaurant and executive lounge in their hotel chain. The hotel offer donations for National Kidney Fund.
Through economic factor, business examines the economic issues that are bound to have an impact on the company. They use their advertising for newspaper with target of Malay people. This hotel targets Chinese, Myanmar and Indian people. The VHB has faced the Technological changes as well.
The strengths and the weaknesses of Landmark Village Hotel ( SWOT ):
Business uses SWOT analysis to determine the internal and external factors that directly influence their
Click here to unlock this and over one million essaysShow More
1. The relationship between marketing and charity program The targets of hospitality marketing, which is sell more rooms, and make maximize revenue for the hotel. For the hotels, make charity program in order to establish a good social image, to enhance the social status, it cause to win the favorable impression of people, and have positive impact on customers. Through the charity program to achieve the goal of revenue, this way is kindly and naturally, easier to be accepted, the commercial of objective not obviously as traditional marketing method, although they have some goal, attract more people to our hotel.
Product: The main product in the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts and cookies, salads and wraps. There are 6-8 different sauces, 6 bread types and different vegetarian and non - vegetarian options to choose from to make your own SUB sandwich. Some of the items in the menu are variable according to the place and markets but still the signature varieties in the global menu.
1.o Introduction This report will be examining the success behind Banyan Tree Holdings. It will display how the company’s vision, values, culture and operational strategies helped Banyan Tree Holdings become an international hospitality brand, using PESTLE and Porter’s 5 forces Analysis, it will display how the power of customers influences the growth of Banyan Tree Holdings and how competitive rivalry within the industry helps the company stay afloat. 2. Background of Banyan Tree Holdings Banyan Tree Holdings is an international hospitality brand that manages and develops resorts, hotels and spas around the world. Ho Kwon Ping and Claire Chiang founded it in 1994, with its roots in Singapore.
Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Pesticides and How it Works Abstract: A pest is "a plant or creature unfavorable to people or human concerns". Pesticide is Chemical or natural substance intended to slaughter or retard the development of pests that harm or meddle with the development of products, bushes, trees, timber and other vegetation coveted by people. Keywords: Antimicrobials, Antimicrobials, Herbicides Introduction:
PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful.
Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying
The main reasons are due to the different locations, providing different types of services and products, and involve a variety of different target markets. PEST analysis stands for “Political, Economic, Social and Technological analysis” and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management (Koumparoulis, 2013). Political Factors The political scenario in the Middle East is one that is not very complex. It consists of a government that wants to position the region on the forefront of the business tourism market.
But that does not mean that their industry is on the decline. Recently I traveled to a nearby city to catch a flight and discovered that a local hotel offered long term airport parking at a discount compared to the local parking lots with a free shuttle to the airport terminal. Innovative amenities like this can really add value by providing a needed service that has little to do with the traditional hotel services. If they continue to look for services travelers need, hotels will surely continue the long history all successful industries have surmounted in the past, identify and provide innovative, value-based products and
The hospitality industry is part of a huge group of companies known as travel and tourism industry, which provides the necessary or desirable goods and services to travelers. As population and globalization is increasing the more hospitality industry is growing bigger. Now everybody short in time so trends are changing accordingly. Every organisation is trying to:- Shortening of booking times Decrease of the customers’ average stay
Background & History Hyatt Hotels Corporation is involved in the franchising, management, development and ownership of Hyatt-branded resorts, vacation & residential ownership properties, and hotels internationally. Hyatt was established by Jay Pritzker in 1957 (Hyatt Hotels, 2015). Hyatt Hotels Corporation, once called as Global Hyatt, is a worldwide hospitality organization. The organization is headquartered in Chicago, Illinois and utilizes 46,000 individual employees but now this organization is gaining a major part of its business from their branches in the United Arab Emirates (Hyatt Reports, 2015) as UAE alone accounts for approximately 30% of the entire Hyatt Hotels Corporation system. (HYATT, 2015)
With more than 50 years of experiences, he provides invaluable advice to the group on production, marketing, new product research and development in electrical industry. In recent years, KHB has been expanding its business to foreign countries. SWOT analysis helps to understand the company’s strengths, weaknesses, opportunities, and possible threats against it. SWOT can be divided into two parts. Strength and weakness affects the internal of the company while the opportunities and threats affects the external of the company and its environment.