Target Corporation Swot Analysis Essay

Operations Strengths of Target Corporation
Inventory Management
Target Corporation is considered one third of the "Big 3" in US retailing along with Wal-Mart and Kmart with net earnings totalling nearly US$73.785 billion in 2015 alone as well as totalling more than 1,800 stores with 341,000 employees. Their retail formats include the discount store Target, the hypermarket Super Target, and "flexible format" stores previously named as City Target and Target Express before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image-conscious shoppers", whereas its rival Walmart more heavily relies on its strategy of "always low prices”. Target Corporation needs an inventory optimization software to manage the company’s inventory so Target Corporation rethinks inventory management and writes

That includes announcing a fast track plan to move to item-level RFID to improve inventory accuracy in support of store-level ecommerce fulfilment and order on-line and pick up in store. Target is modernizing a supply chain that was built based on a traditional linear model, in which goods predictably flowed from the manufacturer to one of its distribution centres and then to the shelves of one of its 1,800 stores. So they are writing supply chain applications for assortment planning, digital merchandising, store ordering and forecasting as well as supplier ordering and demand forecasting. Now, Target is shipping products directly from fulfilment centres, distribution centres and local stores to consumers ' homes in support of on-line and mobile ordering. In fact, in Target 's fourth quarter, one-third of its on-line orders were picked up in store or filled from inventory in stores. This data shows that online orders market has an amazing growth rate, Target is focusing on developing inventory optimization