The commercial delivers a message that no text, photo, or notification is worth risking any life. This commercial sends this powerful message through the rhetorical appeals; ethos, logos, and pathos. Definitions For those who may not be familiar with what these rhetorical appeals mean here are a couple basic definitions to help give a better understanding. They are all three persuasive strategies of writing. Ethos uses credibility,
The rhetorical appeals work because there seems to be just the right amount of content in the appeals to get it across. With watching the commercial there may have been some viewers that where not persuaded by the commercial. This may be because they are not drinkers of beer or they do not want to change there ways of drinking and driving. A suggestion that could be given to make it more persuasive could be to put words on the screen at say do not drink and drive. To sum up, although this commercial is persuasive because of ethos, logos, pathos, etcetera, it actually does more than that.
The advertisement described the impact of the doritos by having the father and his friends betray his gender by dressing as princesses. This grabs the audience attention by using pathos- having the audience connect with the little girl and her father’s relationship. The commercial allows viewers to see that the Doritos could bring out a side of you that anyone has ever seen and a relationship builder. The target audience for this commercial would be for younger kids and mid age adults because it would grab the younger children attention with the scenery and mid age adults because of the humor and the fact that they are a
This is used to convince the audience that they can actually achieve this higher level in society. Pathos, or the evoking of emotion, is used less so than the other rhetorical appeals. The ad can evoke adoration for the lifestyle of the upper class, through the visual of the man driving the car, as well as the description, giving them reason to buy the product. Ethos is seen the most out of the three appeals, making the company itself appear reliable, trustworthy, fancy, and simple. The simplicity of the ad doesn’t allow the audience to make any negative connotations with the company.
Most commercials hire models or celebrities to better sell a product; however, using real everyday people speaks to the audience that not only are our employees relatable but they also seem like a friend, sister, neighbor, or anyone you trust in to making your visit a positive one. This relates to emotion by the matches of words and pictures. The word real when placed beside food and people brings a sense of authentic when consuming the dishes or interacting with the team. This emotion presented in this example is honestly when trusting the food industry. Figure 5: Ending image in Noodles and Company commercial.
By conveying logos through strong, logical arguments, the audience tends to see the speaker as prepared and knowledgeable. As an effect, the speaker’s ethos is raised since only someone who had pure intentions would work so hard to prepare such
The situation, like the setting, is a common one that many would find themselves in, meaning the situation also creates another connection with the viewer. The viewer would relate the situation with their own personal experiences, helping the ad’s cause. In general, this ad effectively uses the appeals of pathos, making for a very effective advertisement. Whether it be through an emotional connection through the children or a relatable connection that uses the viewer’s own experiences, its use of pathos is very well done
She mentions how her mother “is walking me to kindergarten” which appeals to the audience since it brings up memories of how their mother or father must have walked them to kindergarten too. Pathos is used by creating an emotion connecting with the piece and audience. 2. In the informal essay two literary techniques are used voice and mood. A voice in literature is the form though which narrators tell their stories and experiences.