He contends that things do not exist in and of themselves, independently; rather, everything is “empty” of essence. In developing this concept, Nāgārjuna probes the limits of expressibility and thought. He argues that the nature of reality is ultimately inexpressible – that arguments about reality
The actual genuine value of conducting business that inspires creativity, further cooperation and facilitates efficiency. Balancing people needs and long-term economic development as well as sustainable marketing these aspects lead to strength and faith in companies while they make use of less resources and funds. On an operational basis, sustainable marketing aims at making use of social evolution and customer behavior. This results to the achievements of long-established profit options. Finally, it is meant to provide services and goods through the management that is done in a responsible way.
So what must change in order for the economy and the environment to co-habitat successfully? There is not only a desire but a history of the the economy focusing on “efficiency” that needs to be overcome, but also the global habits that have enabled the economy to take precedent over the environment. For McKibben, the simplest answer to changing our definition of efficiency within
Kahn’s (1995) approach to the sustainable development theory is consistent with the modern day development techniques of Europe 2020 priorities; smart growth, sustainable growth and inclusive growth. The adoption of some innovative strategies such as the utilisation of renewable energy as an integral part of the energy mix could result in growth of the economy, which will eventually trickle down to the poor or extend to the rural or disadvantaged areas of the country. The social sustainability generally explains the idea of equity among the people, empowerment, participation, accessibility and institutional stability. It seeks to ensure a good standard of living in the country by alleviating poverty. Environmental sustainability seeks to explain the ways in which exploitation and utilisation of the natural resources will not be made to negatively affect the environment or the health of human beings (Kahn 1995).
The triple bottom line is separately in three categories, including profit, planet, and people. Firstly, profit is an essential part of company to get good profit and challenge with others. Secondly, planet, corporations should be concerned about their environmental impacts. Lastly, people, companies should be concerned about consequences to communities. From my perspective, companies should balance these three categories, if they want to achieve their goals.
Sustainable development, as its name suggests, is a concept continually elaborating. The most commonly used definition, according to World Commission on Environment and Development (WCED), is the development which “meets the needs of the present without compromising the ability of future generations to meet their own needs” (WCED, 1987). It shows the importance of considering benefits for both current and future generations and strongly supports economic development, while it also implies when accessing environment and natural resources, human beings tend to take an anthropocentric view, that the primary goal is to satisfy human needs. With no regard for earth as a life-support system, a development will not be considered sustainable. Therefore, by taking economic, social, environmental issues into accounts is a key approach to develop sustainably in different contexts.
The main concepts can be understood as the following: The first determinant of the natural contamination is the size of the populace of the world. This will be not an element that can be impacted. The second substance in the equation is ‘units about service’. The purpose behind building the innovative frameworks included and sorting out the entire change process, called ‘consumption technology’, may be the reality that they empower the generation of service results, of specific functionality. The yield of the utilization procedure will be consequently a functional result, which will be called a unit of service.
In the execution of projects it is important to accomplish the primary purpose of the project but the extent to which this is achieved differs across different projects. As postulated by Jomo and Van Engelen 2005, in recent times they has been a growing need undertake business in a sustainable manner. This needs a role in leadership to be conscious and sustainably lead the business to greater heights. Emerson (2011:1) speaks of sustainable leadership being that which develops rather than deplete materials and human resources, renews peoples morale, enthusiasm and so it is resourceful leadership which eliminates wastage. In addition, this requires leadership’s long term thinking in fostering innovation that adds value to customer, increases
Murthy (2013) argues that it is critical for competitive advantage to develop and hone sustainability-related resources capability. Businesses gain competitive advantage by building capabilities towards sustainability. These capabilities must be acquired from the top by executive leadership down to frontline supervisors, and most importantly, these capabilities have to be aligned to the strategic agenda so that they can positively contribute to business performance. Murthy (2013) identifies three capabilities drawing from the work of Hart’s theory of the natural resource view as pollution prevention, product stewardship and sustainable development. The focus with pollution prevention is to prevent pollution and emissions; product stewardship involves the entire value chain and the life cycle of products produced by the business; and sustainable development reduces the environmental burden and accrues the economic benefits for
3. Sustainability is more than just being “green”. Does COMAIR reflect a clear set of values, purpose, objectives and vision to support the development of a sustainable competitive advantage as reflected by their “Cycle of Success”? In order to be sustainable companies should adopt the triple bottom line initiative, this will highlight the areas of impact; financial, social and environmental. A quick analysis of each line will highlights the aspects.