Globalization In Anthropology

In anthropology, patterns of behavior and thinking are created and shared by people living in a social group – and this is what defines culture. It is what differentiates one human group from others. A people’s culture includes their beliefs, rules of behavior, language, rituals, art, technology, styles of dress, ways of producing and cooking food, religion, and political and economic systems. When all people exhibit same ways of living and thinking in a certain society or group, culture exists. Moreover, any group of people who share a common culture, specifically common rules of behavior and a basic form of social organization, constitutes a society. These statements prove that culture and society come together in anthropological studies.

Derrett (2004) asserts that the “publicity of the festivals and events can generate for a community can have not only a cumulative impact on the destination but also feed into the image and identity of the community and assist with creating an appealing authenticity” (p.45). When the public has the notion of people having a good time attending a specific festival, it affects their decision making. Either they may be attracted again to come in the future, stay longer than the desired time, or they may explore other tourist spots in the

Cohen and Kennedy (2007) looked into such concern and pursued a study on how tourism has been much involved in a global stage which can in turn transform host cultures to accommodate the rising tide of globalization to make their festivals more alluring for tourists. International tourism is described as a large scale movement of goods, services, and people and in an easier sense, characterized by an influx of holiday-makers on the move from inside and outside their respective countries. Cohen and Kennedy (2007) further elaborates the connection between international tourism and globalization through these seven points: that tourism has become the world’s largest business; that there is a huge involvement from the transnational corporations as ones who create hotels, resorts, transportation, etc; evolution of culture as a public good that can be “wrapped and sold” in the guise of ancient sites, festivals, etc; international tourism boasts a large number of travelers that sets it apart from migration, religious pilgrimage, or work diaspora; tourism gives way for the “multiple networked mobilities” called by Sheller and Urry (2004 as cited in Cohen and Kennedy 2007) which basically means that different needs of tourists are catered and induces an effect that mobilizes many sectors (i.e. vehicle sector, food industry, banks, etc); that it has become a worldwide