Over the past five years, Under Armour, Inc had 29% average growth of sales a year. Astonishing growth for Under Armour in well-established sportswear industry is supported by tripled increase in assets since 2010. Interestingly, Under Armour did not increase its long term liabilities, particularly debt, over same period of time. Increase in value of assets was supported by increase in owner’s equity, which has triples since 2010.
The purpose of this part of the report is to evaluate Under Armour, Inc. current performance based on DuPont analysis. Nike, Inc., Adidas Group, and Puma SE are three benchmark companies chosen for the analysis.
Financial ratios analysis
Return on equity
In 2014, return on equity in for Under Armour, Inc. was
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had a notably higher profit margin of 48-49% than its competitors of 45.8-46%, thus Under Armour, Inc. spends 3 to 4 cents fewer per dollar on production than it competitors. This cost advantage is achieved by outsourcing production and distribution overseas, but leaves the company vulnerable to macroeconomic and political factors (Under Armour, 2014).
Outsourced production and distribution leaves Under Armour, Inc. only with office operating expenses of 35.22% of revenues, that gives the company lower operating expenses than its competitors average of 36.45% in 2014. Despite the average operating expenditure of 36.45% in 2014, Nike, Inc. managed to sustain 29-30% operating expenses over the past three years. Under Armour, Inc. overpays for operating expenses than its major competitor, Nike, Inc. After accounting for all expenditures, Under Armour, Inc. has higher pre-tax margin compared to benchmark companies in Table 2, except for Nike, Inc. All four companies have similar depreciation expenses of 2 cents per dollar and similar interest expenses of 0.5 cents per dollar. Occurred differences in pre-tax margin are mainly due to differences in cost of goods sold and operating expenses. Under Armour, Inc. outperforms competitors in gross profit margin and operating profit margin, however falls behind Nike, Inc. in its operating
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made a big appearance in the sports apparel market, has been steadily growing as a company, and has room for growing abroad profits, it can be concluded that decreasing total asset turnover means that the company is preparing to grow even bigger. Over the past three years, Under Armour, Inc. added $120 millions of goodwill, increased cash holdings by $250 millions to $593.2 millions, and increased fixed assets by $120 millions. Also, over the past 5 years Under Armour, Inc. had 29% average annual growth rate in revenues (Under Armour,
Speaker The speaker is Annie Dillard, who is also the author of the book. In Holy the Firm, the author expresses her thoughts in regard to questions such as the reason that humans are created by God; the meaning and essence of God’s work; and the relationship between the believers and God. Dillard encounters great conflicts in her belief in God when she saw that a girl in her neighbour’s farm was burned by a plane crash. She starts to question whether every act of God has any real meaning in it and if it does, why would God let a innocent girl be burned by excruciating fire at such a young age when she has done nothing wrong. She even wonders if God is just a powerless creator who has no power to save those who suffer from atrocities.
The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.
1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2.
So, we can conclude that Mdelic Wasatch Outerwear appears to have a good strategy and is focusing on new growth opportunities. Some concerns may be the limited financial resources to pursue their strategy. The continued investment in new products and execution in key focus areas is intended to help strengthen competitive position as they enter and expand into new market segments. The market segments change rapidly and Mdelic Wasatch Outerwear need to adapt to this environment. However, changes in product demand may harm Mdelic Wasatch Outerwear’s financial results and they are hard to
Armed Forces Comptroller, 59(2), 31-34. Ciftci, M., Mashruwala, R., & Weiss, D. (2016). Implications of Cost Behavior for Analysts ' Earnings Forecasts. Journal Of Management Accounting Research, 28(1), 57-80. doi:10.2308/jmar-51073.
The road to becoming a legitimate competitor has been tough, specifically because of the competitive nature that exists between firms in the same market. The market structure, determinants of supply and demand, and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s is an example of a monopolistic competition, meaning they have aspects of a perfect competition market structure, but their products are not the same as its competitors. As mentioned above, Under Armour’s main competition is both Nike and Adidas. Recently, Adidas has
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.
Growth and Value Creation at Sunflower Nutraceuticals Sunflower Nutraceuticals (SNC) is a nutraceuticals distributor based in Miami, Florida. Prior to 2012, SNC had flat annual sales growth with total revenues of $10 million and had been experiencing financing issues due to its thin margins and high working capital intensity. Miami Dade Merchant’s Bank (MDM) was SNC’s previous financier, but refused to increase SNC’s line of credit of $3.2 million, which was limiting SNC’s ability to grow because of the working capital constraints. In 2012, SNC decided to accept an alternative financing option from Averell & Tuttle (AT), an investment bank. AT provided SNC with a line of credit of $3.7 million at a 10% interest rate for a 10% equity stake.
NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
The strength of high price product strategy is that Nike can earn more on each single item. Also, it can ensure the quality of the products. The low-priced products policy could widen the customer group and attract more buyers to boost the sales. The weakness of selling premium is that only high-end buyers could afford to buy it.
Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.
Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
Analysis of Ratios Liquidity Ratios Current Ratio= CA/CL Current ratio is a financial ratio that evaluates if a business has an adequate amount of resources to cover its debt over the next business cycle (typically 12 months). It does so by relating company's current assets to its current liabilities. Standard current ratio values differ from industry to industry. The higher this ratio, the more proficient the company is to pay its debt.
Consequently, Nike’s pricing is intended to be economical and competitive to the other sport gear retailers. The pricing is built upon many factors that have been taken into consideration before setting a selling price on the root of the high-class segment as target customers. Nike as a brand orders high premiums. Nike’s pricing strategy makes use of perpendicular amalgamation in pricing in which they target participants with different channel levels or take part in more than one type of channel level operations. This can govern costs and effect product