However, before you do so, make sure you research the number of Subway outlets in that area to lower the competition. Subway is one of the most famous brands in the world, so getting customers and workers will not be a problem. There will be a few limitations, but the advantages outweigh them. Subway also has a clear way to communicate and contact them; and they give complete training to anyone interested in owning a
1. EXECUTIVE SUMMARY The case is talking about Subway, the popular fast-food sub restaurant which was originated from North America and expanded in many countries over the past few years. When the founder of Subway, Fred Deluca opened the first Subway Sandwiches & Salads shop in Bridgeport, his primary goal was to just stay in business. Moving from one success to another, the expansion of Subway has been very steady alerting the need of international franchising and that’s how Subway’s first mission statement came up to life. Subway mission was to “provide the tools and knowledge that entrepreneurs to compete successfully in the quick service restaurant (QSR) industry worldwide, by consistently offering value to consumers through providing
Background Info Subway is an American fast food restaurant chain that mainly sells sandwiches and salads. Its mission statement and vision focus on customer satisfaction and freshness. Its Mission statement states “Delight every customer so they want to tell their friends - with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience”. Its Vision indicates “Be the #1 Quick Service Restaurant franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience”. Subway’s business strategy includes easy access, healthy perception, and ability to customize.
Subway is aware of its target market population’s irregular food habit and majority do not like to opt for variety of food choices, as these customers prefer to choose what they want. Subway prepare its sandwiches as per customer’s preferences, in front of them according to their choice. Subway is practising the choice of “point to order”, which customers will get what they want with their selection. It is the exact opposite way of delivering service when compared to its competitors, such as, KFC, Mc Donald’s, Wendy’s, and so
Subway is a privately held American fast food restaurant. The subway franchise was established in 1965 and still sells some of the world’s best submarine sandwiches today. Subway advertises it’s delicious looking subs using billboards, commercials, and advertisements. One commercial for example, features simple but effective advertising. This commercial is very simple and shows the mouth watering submarine sandwiches and states 2 words: eat fresh.
INTRODUCTION • Research background With a mixture of fresh ingredients, a whole lot of customer service, and a dash of innovation, the SUBWAY® brand continues to be the leader of providing nutritious and delicious sandwiches the whole family will love (Pradhan 2007, p.402). And in the end of 2010, Subway had 33,749 restaurants worldwide, compared to McDonald’s 32,737 (wsj.com 2011). • Company profile SUBWAY restaurants first ventured outside North America when the first location opened in the small Middle Eastern island nation of Bahrain in December of 1984; since then, the SUBWAY concept has gone around the world, with restaurants opening from Argentina to Zambia. As of 15 June 2012, Subway has 36979 Restaurants in 100 Countries with 106 Restaurants in Malaysia; the restaurants are committed to offering high quality food and exceptional service. The SUBWAY brand is famous for its made-to-order sandwiches and salads.
The Subway started to explore Russian market since the beginning of 1990s. The first Subway café was opened in Saint – Petersburg in 1994 (Denero, 2011). The Moscow market appeared just 4 years later in 1998 (Оbuhova, 2001). Today there are 201 Subway restaurants (Subway, 2011a) in 47 cities (Subway Russia, 2011a). The Russian Subway uses the social networks since July of 2009 in order to be in touch with the potential franchisee and clients of the restaurants, to increase the information knowledge about the franchising itself and the fast food Subway (Marketing manager Rus, personal communication, 2011–05-01).
As William Ury states in his book, The Third Side: Why We Fight And How We Can Stop, “human beings have a host of emotional needs - for love and recognition, belonging and identity, for purpose and meaning to lives. If these are subsumed into one word, it might be respect.” Respect is an integral part of human nature. This is also proved by many philosophers. The first Western philosopher to acknowledge respect, Immanuel Kant, argued that respect for persons is the most important element of moral theory. His ethical theory states “all persons are owed respect just because they are persons, that is, free rational beings.” He emphasizes that humans are “ends in themselves” with an absolute dignity who must be respected.
Food Quality & Food Safety Food safety and food quality are some of the top needs at subway. They want to serve food that reliably meets the most elevated quality and safety levels – from the time it is produced, harvested or caught to when it is put into a sandwich or coleslaw(salad) in their eateries. To guarantee that the products they serve are constantly crisp and reasonably delivered, thee have stringent review/audit forms that they adhere to all through their supply network and also require that their suppliers' work hones meet their Merchant code of conduct. Their highest requirements for food safety guarantee that their clients are getting the quality the SUBWAY brand expects them to deliver. It starts with setting point by point product particulars followed by examination of tests pulled from distribution points
To separate Subway from (potential) imitators, Subway should have elevated level of differentiation or make some benefit for Subway’s customers such as a coupon or membership service. It can do their utmost for customer satisfaction and drive customer loyalty. Subway also could help people that are willing to set up a store but do not have the required money. For that purpose, Subway could expand and give credits to their future franchisees. As exchange they could get a higher part of the revenue than the usual fee until the debt is payed.