You hear the lyrics, “In the arms of an angel…” Then quickly change the channel. That’s what some viewers will automatically do when they hear that beginning of Sara McLachlan’s beautiful song, “Angel.” The commercials for the American Society for the Prevention of Cruelty to Animals, or ASPCA, provide an emotional appeal that makes most people hysterically cry when they see the animals who are victims of abuse. Unfortunately, some individuals will find themselves avoiding this commercial to resist bawling their eyes out, instead of donating to the charity. The emotional visuals are what make this ad effective to all animal lovers and even some people who do not like animals as much. A huge way to allure more viewers is visual persuasion. This is how the ASPCA commercials get viewers …show more content…
But it is important to understand the purpose of this campaign and the story behind these animals suffering. ASPCA commercials persuade viewers to donate to their charity in order to help these abused animals find better living situations. Since 2006, this commercial has been on almost every television channel, to the point that it has been a bit overplayed. The intended audience for this advertisement would most likely be middle aged adults who are animal lovers. However, with this type of emotional appeal, it is beginning to bring forth non-animal lovers to participate in this donation as well. Viewers with prior experiences with their own pets will be touched the most by this commercial. For example, people who care and treat their own pets as children will be extremely saddened to think of anything that terrible ever happen to their pet. Not only have these animals been abused, but they have been neglected and some starved. Although the commercial sometimes prevents viewers from watching it to resist being upset, it has been very successful in reeling people in to this
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The ad's goal is to encourage viewers to donate to the ASPCA, and it is successful in doing so because of its emotional impact. Due to the heavy use of pathos and a slight use of ethos, the ASPCA commercials persuade viewers very effectively to donate to their organization despite not really having much of an argument as to why
This commercial is incredibly heartwarming and cinematically beautiful, set in a field of flowers with a beautiful mountain range in the back, this commercial is designed to evoke an emotional reaction. Obviously, producers of this commercial used pathos, the rhetorical device that takes advance of people’s emotions to convince them. By featuring dressed up pets running around, it evokes a warm and fuzzy feeling, one that people are most likely to remember the next time they are shopping for
The CASA ad represents the “good” nature and type of reputation the show holds with their charitable work. There isn’t a form of successful creativity, with the simple logo and no further information. There isn’t really a sense of materialism, as this is a charitable foundation in support of troubled children. The representation of human equality and how children are the future is shown in the idea to help support and save children in need. There is a lack of convenience, as the process of donation is long, and there is no link towards the website.
The impact of the video is strong because it covers common ground and ultimately evokes compassion from the audience. The composer has appealed to pathos and ethos, which has overall solidified the ad. The subdued colors and the somber music have depicted how earnest the video is. Together, the elements have successfully worked together to create an effective advertisement, and in just 60 seconds, AdCouncil and Feeding America have effectively broadcasted their world hunger relief campaign. As a result of this compelling video, the audience can help Feeding America lead the nation in their fight against world hunger by donating time or money to their food pantries, soup kitchens, shelters, and other community-based agencies across
Everyone who owns a television has seen the “Somewhere in America” commercial at least once, which was published by the American Society for the Prevention of Cruelty to Animals. This commercial is full of emotions and most people, “Always change the channel because they can’t take it anymore,” (McLachlan). The most depressing parts of this commercial is the pictures because the dogs and cats are all beaten up and suffering from being abused and neglected by their owners. As a matter of fact, they are trying to make the audience feel sympathetic so they can join the ASPCA. The ASPCA tries to encourage audience monetary donation by using ethos by their tone, logos and pathos from the pictures and the statistics.
Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.
The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.
Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.
ASPCA Animal Cruelty Commercial “Every day in America thousands of animals suffer from cruelty and neglect.” These are the first words that pop on the television when an American Society for the Prevention of Cruelty to Animals commercial turns on. This commercial was first aired on television in 2007 in America and was created by the company ASPCA. At the root of this artifact its sole purpose is depicted to get the audience (the TV viewers), to support the cause of saving animals lives from being beaten and abused through donations. The desired audience I believe is more specifically animal lovers, and/or pet owners.
Logically we all know that animals belong in the their natural habitats roaming wild and free. Continuing the mistreatment of animals is not just harmful, but can also be deadly. Saying “the show mustn’t go on” is their way of stopping circuses from using animals in their acts. The circus is a performance that many children grow up loving but the harsh reality of what goes on behind the curtain opens peoples’ eyes to the truth, which is what this ad is trying to
Most of us have pets and consider them part of the family. As a result, we could never imagine the horror some animals are forced to endure at the hands of their caretakers. This particular ad depicts a powerful visual of a neglected dog, in poor health, chained to what seems to be a barrel. The copy in the ad, while minimal, is powerful: “Help Us Help them” and the words “Donate Today” (ASPCA). This ad is a public service announcement to bring awareness to the community concerning the horrors of animal abuse, its helpless victims, and to compel the public to make a financial donation to put an end to animal cruelty.
The advertisement for People for the Ethical Treatment of Animals (PETA), “All Animals Have the Same Parts” (2010), show how humans and animals are the same using an image of Hollywood celebrity Pamela Anderson with her body parts labeled like a piece of meat. A viewer is asked to draw a comparison between humans and animals so the will be more sympathetic to PETA’s cause. The famous actress wears a bikini and poses in a seductive way this creates sex appeal as well as conveying the advertisements pro-vegetarian message. Since PETA is advertising a cause rather than a product; this qualifies as social marketing. The Oxford English Dictionary (2011) defines social marketing as “the application of commercial marketing techniques and strategies