You hear the lyrics, “In the arms of an angel…” Then quickly change the channel. That’s what some viewers will automatically do when they hear that beginning of Sara McLachlan’s beautiful song, “Angel.” The commercials for the American Society for the Prevention of Cruelty to Animals, or ASPCA, provide an emotional appeal that makes most people hysterically cry when they see the animals who are victims of abuse. Unfortunately, some individuals will find themselves avoiding this commercial to resist bawling their eyes out, instead of donating to the charity. The emotional visuals are what make this ad effective to all animal lovers and even some people who do not like animals as much. A huge way to allure more viewers is visual persuasion. This is how the ASPCA commercials get viewers …show more content…
But it is important to understand the purpose of this campaign and the story behind these animals suffering. ASPCA commercials persuade viewers to donate to their charity in order to help these abused animals find better living situations. Since 2006, this commercial has been on almost every television channel, to the point that it has been a bit overplayed. The intended audience for this advertisement would most likely be middle aged adults who are animal lovers. However, with this type of emotional appeal, it is beginning to bring forth non-animal lovers to participate in this donation as well. Viewers with prior experiences with their own pets will be touched the most by this commercial. For example, people who care and treat their own pets as children will be extremely saddened to think of anything that terrible ever happen to their pet. Not only have these animals been abused, but they have been neglected and some starved. Although the commercial sometimes prevents viewers from watching it to resist being upset, it has been very successful in reeling people in to this
We are shown how things have been empty at home, school, church, and even how it affected the pets at home. They are making sure that this feeling is connecting to everyone, even if a person does not have a family member at home. I believe that that saying that tugs at everyone’s emotion from this commercial is “You’ve been missed. You’ve been needed. You’ve been cried for.
I feel that this ad is very fun and playful. But, instead of using the typical ad where the animals are in cages with their big sad eyes being the center of attention. This ad uses a different approach where the dog (Molly) is speaking throughout the ad and is telling the audience her life. She goes into detail that she became homeless and fought other dogs while out on the streets. But, after she got rescued and all fixed up, that she was back to her old self and was very excited for another family.
Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.
The CASA ad represents the “good” nature and type of reputation the show holds with their charitable work. There isn’t a form of successful creativity, with the simple logo and no further information. There isn’t really a sense of materialism, as this is a charitable foundation in support of troubled children. The representation of human equality and how children are the future is shown in the idea to help support and save children in need. There is a lack of convenience, as the process of donation is long, and there is no link towards the website.
Most, if not all, have probably already seen the ASPCA commercial with Sarah McLachlan and know how excruciatingly depressing and emotional the commercial is. It screams success from since the commercial was aired in 2007, and yet, still serves its purpose head on. The simplicity of this commercial has raised over $30 million since it was first aired on T.V., making it the most successful fundraising efforts yet. Be aware that in 2014, the ASPCA annual budget was roughly $14.4 million. (ASPCA Annual Report 2014, 2015).
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.
The beautiful Clydesdale horse, strong, protecting, and sweet, lives at an idyllic farm. The logical conclusion of the puppy going home to his Clydesdale friend's farm is just what our hearts were hoping would happen. Throughout the entire commercial, the rhetorical effects pathos, ethos, and logos were effectively
Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.
This commercial is incredibly heartwarming and cinematically beautiful, set in a field of flowers with a beautiful mountain range in the back, this commercial is designed to evoke an emotional reaction. Obviously, producers of this commercial used pathos, the rhetorical device that takes advance of people’s emotions to convince them. By featuring dressed up pets running around, it evokes a warm and fuzzy feeling, one that people are most likely to remember the next time they are shopping for
Allowing the audience to see the connection between the dog and the girl allows for them to build a connection persuading them to buy Chevy’s products. Along with pathos being created through the woman's emotions as life changes, it is also used through the use of a mellow sounding melody that creates a soft, comforting tone for the audience. By adding Maddie to the ad along with using this type of music allows the audience to feel comfort with chevy. Chevrolet uses this type of emotion to show the audience they will have a trusted vehicle through whatever life brings them and that the company will always be there. According to Pooja and Shukla, authors of Rhetoric in Televised FMCG Advertisements and Its Impact on Viewers, without effective advertising, “audiences may get irritated and respond negatively with reactance, distrust and avoidance” (Pooja and Shukla 3).
Sarah Mclachlan is a celebrity that adds credibility to the commercial. Sarah being in the commercial gives the viewer a sign that this is something that even famous people donate to. People want to be just like celebrities, so Sarah helps the ASPCA in a huge way. You will see in commercials just about every day there will be at least three commercials that feature an influential person. People today want to not only be like them, but celebrities for the most part, would not screw their followers over.
ASPCA Animal Cruelty Commercial “Every day in America thousands of animals suffer from cruelty and neglect.” These are the first words that pop on the television when an American Society for the Prevention of Cruelty to Animals commercial turns on. This commercial was first aired on television in 2007 in America and was created by the company ASPCA. At the root of this artifact its sole purpose is depicted to get the audience (the TV viewers), to support the cause of saving animals lives from being beaten and abused through donations. The desired audience I believe is more specifically animal lovers, and/or pet owners.
Most of us have pets and consider them part of the family. As a result, we could never imagine the horror some animals are forced to endure at the hands of their caretakers. This particular ad depicts a powerful visual of a neglected dog, in poor health, chained to what seems to be a barrel. The copy in the ad, while minimal, is powerful: “Help Us Help them” and the words “Donate Today” (ASPCA). This ad is a public service announcement to bring awareness to the community concerning the horrors of animal abuse, its helpless victims, and to compel the public to make a financial donation to put an end to animal cruelty.
Although I had never seen it myself, that is what advertising shows consumers like me. I have a feeling that after doing in-depth research about how the animal production industry treats
The advertisement for People for the Ethical Treatment of Animals (PETA), “All Animals Have the Same Parts” (2010), show how humans and animals are the same using an image of Hollywood celebrity Pamela Anderson with her body parts labeled like a piece of meat. A viewer is asked to draw a comparison between humans and animals so the will be more sympathetic to PETA’s cause. The famous actress wears a bikini and poses in a seductive way this creates sex appeal as well as conveying the advertisements pro-vegetarian message. Since PETA is advertising a cause rather than a product; this qualifies as social marketing. The Oxford English Dictionary (2011) defines social marketing as “the application of commercial marketing techniques and strategies