COMPETITORS The fact that the fast fashion industry has a promising outlook for profitability makes it an extremely competitive field with newcomers entering the market and new collections from famous names being launched on a regular basis. As a matter of fact, Zara has a number of rivals competing to attract customers and gain market share. The biggest threats to the market share of Zara are H&M, Gap and Uniqlo. In addition to these four dominating names, the global market of fast fashion has also witnessed the strong growth of around 39 other retailers, such as Pull & Bear, Next, Mango, Forever 21, etc. Even though Zara has managed to maintain its position as the leader in the industry, its competitors are also continuously increasing
The aim of this paper is to understand why, during the years, a portion of Gab’s costumers shifted their preferences towards other brands. The essay will first investigate the structure and values of the brand, in order to understand the target customer to whom it addresses. Another step will be analyzing the today’s leather goods market and, at the same time, understand habits, needs and desires the target costumer has. Indeed, with the development of new technologies, costumers have greatly changed in how they approach brands and products. Moreover, the competitors are increasing and becoming more determined to take over all the target markets.
henever publicists with successful careers in the world of fashion give interviews, there’s one thing we all want to know: How did they get started? While the path to success in fashion PR usually comprises a combination of proper timing, sufficient hard work and obviously luck, there’s no denying that it is a tough industry to break into. Publicists are of the belief that working in fashion may seem to be a glamorous affair on the front as one gets to meet celebrities, attend coolest parties in town etc, but the reality is there’s more going on that meets the eye and much of it is stressful. It is appropriate to say that the world of fashion PR demands professional to be fast-paced, exhilarating where working hours are long and work is extensive.
ZARA is a special company that can satisfy their demands. More and more people seek to higher quality of life. ZARA is one of the biggest fashion companies that can help people get their high quality of life. This report will focus in conducting PESTEL & Porter 's Five Forces analysis of ZARA. Finally management recommendations will be provided with relevant conclusion.
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. (Zara, n.d.) ZARA brand can be called an alternative brand in the fashion industry, the fast fashion ZARA created are highly respected and has become a major mainstream. ZARA is one of the popular fast-fashion brands around the world; it sells fashion for men, women and kids, welcoming shoppers in 86 markets with over 1700 strategically-located stores in main cities. (Inditex Group, n.d.) ZARA uses designers as group instead of individual to quick update products at a great extent, besides, company keep low inventory in stock because each new product is supposed to be sold within 10 days.
It has different knitted fabrics for different kind of apparels. Masood textile mill is one of the largest fabric facility in Pakistan and is capable of creating A “Vanguard Supreme” machine knits body size fleece and “Mayer & Cie” machines for open width fleece fabric. These machines have Dia gagues which enables it to produce any width; this further reduces their cost of production. To further inspect and ensure quality they have an online 100% fabric inspection system to meet the international standard because they only export their product so they have to ensure and maintain high quality products for their customers as their customers also require 4-point quality system checked products, which is being followed at the manufacturing facility. Processing After the fabric is reached in processing first of all singeing is done to remove the fluff of the fabric.
Zara’s strategy has always been on using its money to improve its product offering and using its stores as a means of advertisement. The brand shells out huge amounts of money in acquiring prime locations for its stores and designing them. Zara has always focused on commercially crowded streets like the Oxford Street in London, Champs-Elysees in Paris or the recent lease of a 50000 square feet carpet space in South Mumbai’s most premium location of Flora Fountain. Zara also places great emphasis on its carefully curated shop windows displaying latest fashion trends. Zara disregards advertising as a promotion technique apart from briefly advertising its sales and markdowns in newspapers twice a year.
ZARA, H&M & BENETTON Case Report: Supplying Fast Fashion By Ali Asghar Akhtar, MBA Candidate 2015 Date: 21.03.2015 Executive Summary Zara, H&M and Benetton are noted high street fast fashion brands operating in a fast changing retail industry. The industry is dynamic in trends, complex and seasonal in style with rapid evolution due to social media, cultural influences and globalization. These three high street fashion labels have managed to differentiate and revolutionized high street fashion retailing providing access to trending style at reasonable price and quality The below is the comparison of Zara, H&M and Benetton in their supply chain approach which constitutes of designing, supplier and manufacturing, distribution to retail outlets and retail store management and operations . Designing High Street Labels The design process is the most important contributing factor
PORTERS FIVE FORCES ANALYSIS • COMPETITIVE RIVALRY (HIGH) In both the large enterprises as well as the small enterprises there are many competitors. All the brands have started investing huge amount in the R&D to renew their products so, as to capture the market share. Therefore, H&M will always have to be quick and stylish at the same time to survive and maintain its position along with the changes and competition. BARGAINING POWER OF SUPPLIERS(LOW) The bargaining power of the suppliers is low as there are huge numbers of suppliers and manufacturers in the fashion industry. To meet the requirements of the company H&M has more options by buying and merging with the suppliers.
Fashion is defined as an expression that is widely accepted by a group of people over time (Bhardwaj, Fairhurst, 2010). Fast fashion is the term used to indicate the set of strategies adopted by fashion retailers to respond current and emerging fashion trends quickly and effectively in current merchandise assortments (Fernie, 2004). In today's competitive environments, characterized by growing complexity, logics of innovation are imposed to organizations, capable to address companies quickly into new products, new performance but also new perspectives able of govern complexity through variety and variability of responses to environmental changes, starting with the close relation between time and competitive advantage of companies. The fashion