Malaysia Airlines Essays

  • Airline Industry In Malaysia

    954 Words  | 4 Pages

    In the Malaysia economy sector, Malaysia’s airline industry played a vital role in developing it as well as stimulating the hospitality, tourism, and trade sectors. Malaysia’s airline industry is a great developing industry till today. Malaysia airline industry are categorized as the passenger and cargo airlines. Passenger Airline Company in Malaysia includes the Malaysia Airline System Berhad (MAS), AirAsia, Malindo Air, Firefly, and many more. Meanwhile, the cargo airline in Malaysia includes only

  • Malaysia Airlines Problems

    788 Words  | 4 Pages

    problems that Malaysia Airlines brand faced and to provide solutions for the problem. Background Information Malaysia Airlines is the flag carrier of Malaysia and a major airline industry that was born on 12 October 1937 (Rise of an Airline, 2014). Their first commercial flight was ten years later on 2 April 1947 as the national airline from British Strait Settlements to Kuala Lumpur (“Telekom Malaysia and Malaysia Airlines Synergise Business Relationship”, 2007). In the past, Malaysia Airlines have changed

  • Swot Analysis Of Malaysia Airlines

    1589 Words  | 7 Pages

    I/ Introduction Malaysia Airline is the national airline company of Malaysia, it was founded in 1947. Malaysia airline was originally opened in 1937 to create an air service between Penang and Singapore by different companies. Malaysia in an important company and it exploits 120 planes. In 2011, Malaysia airline had a turnover of more 13 billion us dollars and it transported more than 13 million of passengers. In Asia, it was one of the more safe air companies, clearly demonstrated by the five stars

  • Malaysia Airlines: Case Study: Malaysian Airlines

    935 Words  | 4 Pages

    Malaysia Airlines (MAS) is our country, Malaysia national airlines. MAS was established in 1 May, 1946 as Malayan Airways. The headquarters of MAS are located on the grounds of Sultan Abdul Aziz Shah Airport in Subang. It is undoubtedly that MAS was an award-winning airline. The airline has won World Travel Award (WTA) 2013 and Best Airline Signature Dish 2012. MAS has more than 1000 aircrafts including A380 airbus, Boeing 737- 800 and Boeing 747- 400P. These aircrafts fly to more than 110 destinations

  • Malaysia Airlines Case Study

    765 Words  | 4 Pages

    Malaysia Airlines is the national airline of Malaysia which serves a variety of domestic and international routes from Kuala Lumpur International Airport (KLIA). Malaysia Airlines previously named Malaysia Singapore Airlines until 1987, the airline is working with Singapore until Singapore secede from Malaysia. Malaysia Airlines not take long to move forward to become the number one cost in Malaysia either in the domestic or international routes. In international routes, Malaysia Airlines farthest

  • Swot Analysis Of Malaysia Airlines

    1030 Words  | 5 Pages

    Strengths Malaysia Airline Berhad has a sustainability name in the domestic as well as the international market. Malaysia Airline Berhad has consistently established high standards of service across its business segments. Skytrax organization has rank only 5 airlines in the word with 5-Star airline. Malaysia Airline Berhad is one of it. Moreover, Malaysia Airline Berhad was honored with the world’s Best cabin Staff Award for 2006. Others then the airline operations, MASkargo has award the excellence

  • Swot Analysis Of Malaysia Airlines

    862 Words  | 4 Pages

    i. Strong brand name or image In the earliest 1990s to 2007, Malaysia Airlines used the slogan of “Going beyond Expectation” to brand itself internationally. Currently, Malaysia Airlines is no stranger to the aviation world. They established the brand image in the domestic as well as in the international market. Moreover, Malaysia Airlines have strong and well designed organizational structure that can strengthen the name of the brand. MAS have five core businesses such as passengers, cargo, ground

  • Malaysia Airlines Case Study

    771 Words  | 4 Pages

    INTRODUCTION Malaysian Airlines (MAS) was established in the year 1947 by Malaysian Airways. With the creation of Malaysia in the year 1963 the airline changed its name to Malaysian Airlines (MAS). Malaysian Airlines (MAS) is the government owned flag carrier airline of Malaysia. Flights are operated from KLIA and Kota Kinabalu. It’s also operates transatlantic and transpacific flight. In the year 1965 when Singapore separated with Malaysia, Malaysian Airlines became the national airline of in cooperation

  • Swot Analysis Of Malaysia Airlines

    2050 Words  | 9 Pages

    MALAYSIA AIRLINES BERHAD This research and analysis report is based on a marketing strategy of Malaysia Airlines. Malaysia Airlines Berhad (MAB) formerly known as Malaysia Airlines System Berhad (MAS) is a major airline industry in Malaysia. How effective and efficient marketing strategy used by MAB. We choose MAB because it has strong brand name which is recognized globally and has extensive operation across Southeast Asia, North and South Asia, Middle East and Europe. We started working on

  • Malaysia Airlines Swot Analysis

    1614 Words  | 7 Pages

    1.1 Company name Malaysia Airlines System (MAS) is a Malaysian airline with over 100 destinations worldwide. The company also operates domestic flight and charter operations. The hub is Kuala Lumpur International Airport while Penang International Airport, Kota Kinabalu International Airport and Kuching International Airport are used as the second hub. 1.2 Background MAS History began on October 12, 1937, a carrier-based steam engine company based in Liverpool and Imperial Airways has sent applications

  • Malaysia Airlines Swot Analysis Essay

    1866 Words  | 8 Pages

    Introduction for SWOT analysis. In this assignment that has given to me, I will do a research about SWOT analysis for Malaysia Airlines Flight (MAS). Firstly, let’s go through of SWOT analysis meaning. SWOT analysis is a process that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, analytical framework that assesses what an organization can and cannot do, as well as its potential opportunities and threats. A SWOT analysis takes information

  • Swot Analysis Of Malaysia Airlines

    1888 Words  | 8 Pages

    1. INTRODUCTION MALAYSIA AIRLINES BACKGROUND: Malaysian Airlines Berhad (Known as MAB) was founded in 1947 and known as Malayan Airways. Their main hubs are Kuala Lumpur International Airport meanwhile their secondary hubs are Bayan Lepas International Airport. MAS have got 111 Destinations over around the world. Their parent companies are Malaysia Airline System Berhad and the headquarters are at Kuala Lumpur, Malaysia. At the beginning, Malaysia Airlines ' humble origins began in the golden age

  • Malaysia Airlines Berhad Case Study

    804 Words  | 4 Pages

    TASK 1 1.0 Malaysia Airlines Berhad (MAB) Background Malaysia Airlines Berhad (MAB), previously known as Malaysia Airlines System Berhad (MAS) was founded in 1947 as Malayan Airways (Malvin Ong, 2015). However, in 1 September 2015, Malaysia Airlines System Berhad has change its name as Malaysia Airlines Behad. MAB is the flag carrier which is own by government of Malaysia (Malvin Ong, 2015). The headquarters of MAB is located at Kuala Lumpur International Airport, Sepang (Malvin Ong, 2015). There

  • Malaysia Airlines Strategic Management

    1188 Words  | 5 Pages

    Malaysia Airlines was founded in 1937 through an idea by the Alfred Holt’s Ocean Stearnship Company in Liverpool work together with the Imperial Airways in from Britain and Straits Stearnship Company in Singapore. This land build outcome of Malayan Airways Limited (MAL) on the same year. As usual, this airline faced different types of industrial challenges throughout these seven decades. Malaysia Airlines started their flight services originated in Subang Airports and later relocate to Kuala Lumpur

  • Swot Analysis Of Malaysia Airlines

    10377 Words  | 42 Pages

    MAS: Executive Summary Malaysia Airlines (MAS) was founded in 1937 and over the years of operation until 2014 had a relatively strong safety record, coupled with poor fiscal management. Subsequent to the incidents in 2014, the financial performance of the company degraded to the point where Khazanah Nasional took full ownership of the company, delisting it from the Malay Stock Exchange in December 2014 in order to revive the company. MAS has a number of options to consider in order to resurrect

  • Malaysia Airlines Five Forces

    4472 Words  | 18 Pages

    Power Of Buyers & Suppliers But Low Threat of Substitutes PEST Analysis Political Analysis Economical Analysis Technological Analysis & Socio-cultural Analysis Global Airline Industry Summary Overview Of Southeast Asian Airline Industry Overview Of Malaysian Airlines Aircraft losses: Flight 370 and Flight 17 Malaysian Airlines’ Sources Of Competitive Advantage & Threat Mission, Vision, & Objectives SWOT Analysis Value Chain Analysis Strategic Issues, Impact, And Decision Strategic Decision

  • Ryanair's Case Study: Cancellation Of Airlines In Malaysia

    1820 Words  | 8 Pages

    other low-cost airlines which are operating in UK. Economical Factors: It directly creates impact on economy, trade cycles and profit earning margins. It can be said that there will be a recession after the UK leaves EU and is going to create a lot of impact on profit that is earned by low-cost airlines operating in UK. Once the UK based airlines start repositioning their bases in the EU then Ryanair airline may be able to manage the losses invoked due to Brexit

  • Business Decision Making Model: Malaysia Airlines Tragedy Flight 17

    854 Words  | 4 Pages

    Malaysia Airlines Tragedy This paper will cover the “Malaysia Airlines Tragedy Flight 17,” the red flags and emotional decisions that led the leaders of Malaysia Airlines to allow a passenger jet to fly over a war zone with a tragic consequence. The exceptional blast of corporations and financial services industry has carried almost the vast opportunities to utilize newer principles, methodologies, tools and practices not only around Investment analysis but also in the study of the decision-making

  • Malaysia Airlines Case Study

    893 Words  | 4 Pages

    Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications

  • Malaysia Airlines Case Study

    1119 Words  | 5 Pages

    MALAYSIA AIRLINES BERHAD Study of the effect of downsizing on employees in an organization. Abstract: Using the information gathered from the employees of Malaysia Airlines Berhad, this research was conducted to study of the effect downsizing on employees in an organization, to review the need to downsize in an organization and to study the criteria of the individuals who are no more required in an organization.  1.0 Introduction 1.1 Background of the study The aim of this study related