ipl-logo

1.1 Explain The Concept Of The Customer Experience

1293 Words6 Pages

1.1 Explain the concept of the “customer experience” The concept of the customer experience is based on the idea of meeting the needs and expectations of the customer. It is also based on what the customer had got from purchasing the products and services, how good that service was/is and would they come back. The concept of the customer experience refers to the all the experiences the customer has with Salons Direct and is based on all dealings and opinions about us. Customer experience is a fundamental part of customer relationship management and it is important to our business because customers who have a positive experience are more likely to become repeat customers and loyal customers of Salons Direct. 1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive. …show more content…

Because we sell hair and beauty products we will tend to look at specific customer groups and this will help us to potential sell add ons to our customers. By targeting this group can help us with giving them special offers and ultimately getting them to spend more money with us. Customers have different needs and wants and it is up to the organisation to recognise this and offer them what they require and will help us build up not only a good existing loyal customer base but help introduce new

Show More
Related

Qlt1 Task 5

337 Words | 2 Pages

Customer satisfaction is the best way to find whether the customer would like to come back to the place to purchase again the best way to see whether the customer

Read More

Hrm 531 Week 4 Case Study

327 Words | 2 Pages

Customers worry that the products would not perform like they want the products to (Lurie, 2004). The customer may have confidence with trying new products with a money back guarantee. If Ron could provide a guarantee the customer would be more prompt to try Mid-Town products. The customer may be overwhelmed by all the products Mid-Town can supply (Chang & Chen, 2009). Customers may be concerned the products may not be customized for their company (Chang & Chen, 2009).

Read More

Sally Beauty Supply Chain Strategy

1074 Words | 5 Pages

Sally Beauty Supply also has a customer loyalty program which collects data on customer purchasing habits, but it does not appear that the stores are closely looking at this information to direct their online marketing campaigns. Sally Beauty Supply does have a presence on the social media platform, but with so many competitors how will they gain more visibility and engage a younger demographic? How will Sally Beauty Supply revamp their online marketing strategy in the future to better cater to this target market? SBH must use their consumer data strategically and pay attention to upcoming trends in 2015 to reach their company goals and maximize

Read More

Case Study: Vera Bradley

1563 Words | 7 Pages

Currently, we release new colors and styles each season.” Very Bradley sells to a large target market. In establishing their target market, they used mostly demographic. They wanted to attract females. However, the

Read More

Ulta Beauty Essay

897 Words | 4 Pages

Their strategic marketing efforts have played a vital role in establishing themselves as a market leader. The brand's strong visual aesthetics, emotional appeal, and consistent messaging have established a powerful brand identity that resonates with people. It is clear through the nature snd intent of their beauty campaigns that their advertising not only generates sales and brand exposure, but it additionally strives to shape beauty standards and promote diversity in the industry. Ulta Beauty has gained a devoted client base and maintained its position as a dominant force in the beauty industry by grasping the attention of their target audience through recognizable color pallets, neon oranges, pinks, and bright whites, and impactful messaging, motivating them to discover their beauty

Read More

Nordstrom Target Market

1045 Words | 5 Pages

When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

Read More

Gold Coast Marketing Objectives

1234 Words | 5 Pages

The first objective is to increase our sales by pinpointing our target market which is 40-year-old women by selling and advertising directly to their needs and wants. The seconded objective is to make an easily accessible online store that shows our product to not only

Read More

Swot Analysis Of Ulta Beauty

843 Words | 4 Pages

ULTA Beauty is the largest beauty retailer in the United States of America. It is also a premier destination for cosmetics, fragrance, skin, hair care products and salon services. It opened its first store in 1993. It offers more than 20,000 products frim over 500 well established and emerging besuty brands in all categories and price points. It also offers full-service salon in each of its stores.

Read More

P3 Unit 22

1185 Words | 5 Pages

Unit 22: Market Research The definition of market research: - The definition of market research is: Think of advertising research wherein a selected market is recognized and its size and different characteristics are measured. Used also as an opportunity time period for advertising research. Purpose of market research: -

Read More

Customer Interview Process Analysis Paper

1386 Words | 6 Pages

A well-run customer-experience diagnostic can yield a wide range of benefits and should answer a series of essential questions. For example, the research can help the company to define what really matters to the customers, and what are the factors that drive satisfaction and behaviors. How do customer experiences correlate with the expectations and competitors’ offers. And, finally, where is

Read More

Lvmh Porter's Five Forces

885 Words | 4 Pages

The activity of LVMH is mainly focused in luxury industry and its spectrum of products is divided into five generic fields: • Wines & Spirits • Fashion & Leather Goods • Perfumes & Cosmetics • Watches & Jewellery • Selective retailing According to the financial report of LVMH as of 2013, below are the revenues generated across the above mentioned fields. It can be observed that the Fashion and leather goods have consistently generated the maximum revenue for LVMH accounting to over 33%. Porters Five Forces Framework Fashion and leather goods have generated the most revenue for LVMH.

Read More

Ritz Carlton Business Analysis

840 Words | 4 Pages

Specify organisational standards of customer service So the customer segment of the Ritz-Carlton is a wealthy clientele who has very high expectations since they use to get upscale products because they are ready to pay more to have more. Therefore, the differentiation of the Ritz-Carlton is made on an efficient and effective customer service. As we know the needs are general but the wants are specific, so the companies have to make the difference so as to become the customer’s wants. For example, customers will need to book an hotel room but some customers will want to book an Ritz-Carlton hotel room.

Read More

ALDI: Customer Relationship Management

1275 Words | 6 Pages

Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers

Read More

Peugeot Marketing Strategy

1072 Words | 5 Pages

In other words, it is essential for corporations to divide and differentiate their customers into smaller groups according to their purchase criteria, common features, needs, desires, etc., so as to ensure that they will be competitive and profitable by building products and providing services that sell and satisfy their potential consumers. As Henry Claycamp states in his book ‘’A Theory of Market Segmentation’’, one of the most considerable and crucial developments in marketing is the fact that nowadays, companies give special importance to market segmentation strategies (p.388). Additionally, by conducting successful customer segmentation, a company may gain multiple benefits. First of all, companies have more probabilities to ensure future growths and be able to launch new products. Furthermore, by segmenting their customers they will gain a competitive market advantage and will be able to raise their market share and consequently earn more profits, fact which will also be translated by raising the percentage of loyal customers (Foundation of Marketing,

Read More

Relationship Between Hospitality And Tourism Industry

1572 Words | 7 Pages

First of all customer means A person who buys goods or services from a shop or business, loyalty means the state or quality of being loyal, faithfulness to commitments or obligations. So Customer loyalty is the key objective of customer relationship management and describes the loyalty, which is established between a customer and companies, persons, products or brands. “Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. “Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.” (Gremler 1996: 171, Abdullah et al. 2000: 826).The individual market segments should be targeted in terms of developing customer loyalty.

Read More

More about 1.1 Explain The Concept Of The Customer Experience

Related Topics

Open Document