1.1 Explain The Concept Of The Customer Experience

These are explained below. B2B’s and B2C’s are both communications directed to people. Whether this be towards a business or to a customer, they are trying to market their products and services to their desired target audience. Another similarity is B2B’s and B2C’S both need to build a brand. If a brand has a good reputation, customers and businesses, are more likely to purchase that brand.

Bonnie and Michael had a vision for their brand. They had a huge challenge ahead of them, and that was to grow their brand. Through trial and error of different components of their business, Bonnie and Michael were able to make their brand very successful. From something as basic as listening to customers and gaining their perspective on things that they’d like to see, and talking to buyers and asking them what they would like to see on their shelves, they were able to gain the insight they needed into creating a brand that the people wanted and

To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.

Chipotle also strives to serve a product to customers that satisfies their needs even when that may not be best for profit-margins. These qualities demonstrate how Chipotle views customers and defines employee expectations. “How the company views customers and clients will influence how its people (employees) treat customers and clients,” argued Flamholtz and Randle (2011, pg. 30). Based on that argument, Chipotle has made a successful attempt at this dimension by building this into the foundation of the culture and values at the

Their strong brand ethos as demonstrated by their customer service, positive store ambiance and brand image have allowed them to capitalize on both the niche of athleisure clothing and the entire athletic wear industry. One thing that all companies can learn from this report is the importance of marketing to their profits. As indicated by the research on the topic, there is a direct correlation between spending on marketing and profits. This is a clear indication that companies need to spend more time marketing their product as the non-price factors of a business are just as important to their bottom line as the

The demographic, physiographic and geographic characteristics help the company identify and target the potential markets and identify the desires of every category of a product to meet the customer’s wants. The company’s principal strategy is based on brand positioning and differentiation which helps it to understand each market’s value proposition. This helps in product differentiation in the competitive market to attract many new customers and keep

Overall, they are the one who you are marketing to and that are going to purchase the product. Little Tikes should carefully plan out their marketing plan and how they are going to benefit their consumer in the different markets. They also should research more into entering a market to make sure it is a good fit for the brand and there is opportunity for growth and success there. Even with Little Tikes being a success, it was also a learning experience to listen to the employees because they know the area and the consumers. Overall, Little Tikes needs to create a SWOT analysis internally between companies and also set different attainable goals for each entity to

This continues to build the relationship with the customer in hope of more custom in the future, making sure the customer is happy. 5.3 Explain the features and the uses of Market Research Market research is about identifying and satisfying customer needs. Information needs to be gathered to identify customer needs, competitors and market trends. The data collected and the resulting information is then used to produce competitive products. Information can be collected by ~ • Field Research – gathering new data by means of surveys, questionnaires or interviews with people.

“Managing the controllable parts of the marketing process mean designing a want –satisfying product, sealing a price for the product, putting the product in a place where people will buy it and promote the products. These four factors are called marketing mix because business blend them together in a well-designed marketing program” (Nickels and McHugh p. 366) The marketing mix will help me develop a service to satisfy my customers’ needs, it will allow me to increase customer participation, stronger donors, staff, volunteers and stronger and efficient services. Product: my nonprofit will offer a services, but I do have to understand the values and demographics of my donors, this is critical to ensure that the shelter will have enough funding. The animal shelter needs to provide the services the customers expect to

Drucker was known as the leader of Management Philosophy and Effectiveness and one major contribution he put out to the world of business was the focus he put on the customers. According to sourcesofinsight.com, “The primary function of a business is to serve the customer and the primary goal of your business is to create customers.” This is why Drucker’s philosophy was so important because he stressed how important it was for the business to focus on marketing and innovation in order to attract the customers and get to know them. The customer is a very important part of the business because they are the ones that actually buy the product or service, so if you never spend time to get to know them then you will never attract new customers therefore the business won't succeed. This is the reason that we are ultimately in business because we are offering a service or product for our customers to pay for. This is important for the entrepreneur because when thinking about their business ideas and decide to execute one they will have to think innovatively.

Others are offering price comparison apps, so customers can access to the store prices and their competitors to show them the best deals. Stores need to focus on meet customer’s expectation and to win back their trust and create a strong brand loyalty. Also, because competition is already high, incumbents can use more of its financial resources to create stronger barriers for new competitors or to merge with companies that help to create more value to the overall company

As previously stated, marketing management involves choosing one or more target audiences as well as getting and keeping customers through creating, delivering and communicating superior customer value. To do this successfully, businesses must understand that they are not the only choice. They must also understand the marker and find creative ways of providing new value to their customers. Once the new value has been implemented, then it must be communicated to the consumers. Businesses are most successful when they are aware that “marketing management has to be responsive and adaptive to ever-changing business environment (Salkovska, Batraga & Ogstra,