A Rhetorical Analysis Of Cigarette Smoking

462 Words2 Pages

With an estimated 8 million deaths annually by 2030, cigarette smoking is one of the significant issues that has been drifting around the United States. In fact, Cigarette smoking is responsible for more than 480,000 deaths per year in the United States. The tobacco company in the United States are more dynamic and innovative than ever before. The tobacco industry spends billions of dollars each year on cigarettes and smokeless tobacco on advertising and promotions. In fact, tobacco companies spent $8.9 billion on marketing in the United States in 2015 alone. With expanding number of smokers, the government are reaching out to the general population with anti-smoking advertisements. The following anti-smoking ad brochure also addresses the same issue. United States has been spending billions of dollars on these anti-tobacco campaigns. The ad deals with why starting to smoke is injurious to health. The image used in the ad and the writings in the ad makes the reader to focus their attention. The writings on the brochure do provoke readers who smoke to think about their health and the image tend to persuade people that indeed cigarette smoking is identified with suicide. …show more content…

Indeed, the usage of the picture, the foundation shading, the main title, the subtitle makes the commercial simple to snatch and understand. These are the techniques used by the advertisement company to attract numerous watchers. The main thing that draws the reader to the pamphlet is the hand of the individual stacking the weapon with the cigarettes. The pitch-dark backdrop helps the image with its sharpness and contrast. After the image has been set in the individual’s mind the commercial, diverts itself to the health hazards of smoking by painstakingly listing it. The commercial is concluded with social message on a major sparkly font with sub title leaving the individual with a decision to

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