Benefit Realisation Of Ryanair
Benefit realisation
Benefit realisation is “measurable improvement resulting from an outcome which is perceived as an advantage by the stakeholder” In other words when a company asks themselves why are they doing this? Reasons being for the improvement of the company.
In the early 2000’s Ryanair benefited from there plan of having “no frills” and to maximise the amount of passengers they could carry they put in as many extra seats as they could they also reduced the size of their cabin crew area and removed the second toilet to facilitate this. There plan was to get passengers from A-B as fast and as efficiently as possible. They also charged higher rates for bags to board their planes this was done as a cost and time saving measure. It
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the internet,websites, networks smart phones, hardware and software and the process of sending and and storing data.
Information technology plays a massive part in Ryanair they were one of the first companies in the EU to introduce a booking program for flights via the internet using a new system called skylights this system allowed customers to use the Ryanair website to book flights and pay for them in real time since the launch of the skylights system Ryanair heavily promoted its website through the means of advertising in newspapers, radio and television as a result of this Ryanair's bookings through the internet were 96% on a daily basis since September 2004.
Ryanair also launched an information technology headquarters in swords Co Dublin were 200 people are employed to monitor these transactions
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They announced recently that they will have a new coachbase app to allow users use the app offline where they do not have a direct internet connection. The app will revolutionise travel for the customer. Ryanair's use if information technology has been at the forefront of the airlines success changing the way people travel and making it more efficient and easier for the consumer it frees up booking time and paper costs for the customer the new website and apps have certainly changed with the times. As a group we can say that in our opinion ryanair's use of information technology has been of great benefit to the
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