Advantages Of Uniqlo

UNIQLO: BUSINESS MODEL • Uniqlo was the first company in Japan with an SPA (Specialty store retailer of Private label Apparel)* business model which means that they handle all stages of business right from design to production and sales. • They have been continuously developing their products over the years. Keeping in mind the consumer needs, they manufacture goods reflecting the latest trends. This helps them reduce the store operation costs, which in turn enables them to produce goods at such affordable prices.

Starting as just a mail-order business with some retailers, it quickly opened new manufacturing facilities, starting with New England in the early 1980s as well as it signed contracts with other international distributors. While producing at lower costs outside the US, New Balance sold its shoes at a higher price than the average market and started to have huge sales anyways. Moreover, what makes New Balance’s operation strategy unique is that they offer their shoes in multiple widths and always have inventory in case the retailers get out of stock. This supports directly two of New Balance’s main competitive objectives being first that they want their customers to feel uniquely served by offering several widths of their shoes for different kind of feet and letting the customer not wait for the delivery of the shoes but always having inventory to push into the retail stores in case of scarcity. A good customer experience is one of their key competitive

In Malaysia UNIQLO run their operation by DNP who is their joint venture partner. DNP clothing controls 45% of UNIQLO Malaysia’s business and playing important roles in managing and running the operation of store locally. Most of the local affairs and administration are in-charged by DNP clothing. Furthermore, suppliers are including manufactures, service providers, consultants and contract labor.

The company has also gained a strong brand image, because of its uniqueness as a

What differentiates UNIQLO and special from the other apparel competitors are the collection of HEATTECH and AIRism. They are the only store carrying this range of products. As both HEATTECH and AIRism is the result of collaboration between UNIQLO and Toray Industries, Inc. HEATTECH and AIRism are both highly functional line of innerwear that respectively provides heat-retention, anti-perspiration and ultra-fine microfibers used, to keep consumers cool, dry and soft to the touch. 4.1.1 Key attribute of product UNIQLO developed apparels, known for the high quality, innovative, functional and affordable. It was achieved through the adoption of SPA (Specialty store retailer of Private label Apparel) business model, from planning, production to sales.

As mentioned earlier, the products of Louis Vuitton are fashion based that range from leather goods to ready to wear, from luxury trunks to shoes, jewellery, watches, sunglasses, books and accessories. Louis Vuitton is pioneer in the global based fashion houses and the the products are offered through lease departments in high end department stores, e-commerce website and standalone boutiques. Louis Vuitton is found to be the significant luxurious fashion based brand while being a standout among numerous world 's profitable brands due to the fact that the profit margin approaches to 40 percent at most. From six back to back years i.e. from 2006-2012, It has been named as the most valuable luxury brand globally.

Under Armour: Working to Stay on Top of Its Game Lulu M. Mero Webster University Abstract This paper explores the case study found in the Strategic Management: Competitiveness & Globalization (10th ed) under the authors of the book, Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson. The title of the case is “Under Armour: Working to stay on Top of Its Game” which analyzes fully the portfolio of the company. Under Armour is an apparel firm that faces some competition and it constantly has to revise its business strategy to stay on top of the market. This case study discloses the company’s history, growth, product and sales profile, major competitors, management, marketing, business strategy, and strategic challenges.

As of December 31, 2016, Under Armour had approximately 151 factory house stores in North America, primarily located in outlet centers throughout the U.S. Under Armour’s products reach consumers by a combination of two distribution channels, i.e. hybrid distribution channel. The hybrid channel comprises both direct and indirect channels. Its distribution system is made of national and regional distributors as well as independent and specialty retailers. Direct Distribution channel is implemented through company owned Under Armour stores and its online shopping website (www.underarmour.com). Direct distribution accounts for an estimated 20% of total

Before entering an unknown product horizon, the company will investigate its viability in the product category as well as measure its competitive advantage to other companies in the niche. Under Armour’s unique ability to measure these two important factors has allowed it to create a product base which consumers have high loyalty towards. The Under Armour brand has positioned itself in the high quality, high price, and best available in the market, category. It advertises itself as delivering higher customer value and is therefore capable of charging higher prices for their goods.

The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

Supply Chain/Distribution Channel Analysis of Nike 1. Introduction Nike is an American multinational corporation whose main sales includes footwear, apparel, equipment, accessories and services. It is one of the world’s largest suppliers of athletic shoes and apparel. This Supply Chain/ Distribution Channel Analysis will go into detail on Nike’s previous supply chain dynamics, it’s effects on Nike’s brand image and how this led to a dramatic change in Nike’s logistics, which has now put them in a position of market dominance whilst ultimately increasing their profits. It will also elaborate on how Nike’s drive for sustainable innovation, throughout its supply chain, has evidently reduced their costs and increased growth, whilst also benefiting

For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).

These days, fast fashion become very diverse and almost all countries have fast fashion shops. Put simply, the fast fashion is cheap, easy to buy, and fashionable products. In Japan, there are a lot of native fast fashion brands such as Uniqlo, and Shimamura. However, recently, there are not originally from Japan brands too, for example, H&M, Zara, and Forever21. These fast fashion brands became great social phenomenons, and its sale is increasing rapidly.

Consumer compare the prices of brands. And purchase the product with best outcome in low price but in many cases, consumer can pay more for better results. The product has design which attract the customer and easy to carry. Fashion leaders purchase the product which is more stylish and can satisfy their ego. The brand promotion has unique impact on brand image.

1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.