Analysis Of The Think ! Campaign

Social media, posters, TV advertising, events and publicity are all example of media used in various campaigns, and some methods were more successful than others.
Social media, for example, was used by the Think! Drink/Drug Driving campaign and Fathers 4 Justice, more commonly referred to as F4J. This media type was very effective in promoting the campaign as it is easy access, has viral potential and can be interactive. Social media has also changed the awareness around certain issues, such as drink/drug driving and fathers being treated unfairly in custody arrangements. It has helped F4J and the Think! campaigns change a policy (F4J) and reduce crime (Think!). Social media is free (unless signal boosts are paid for) and can reach millions as it has viral potential. Fathers 4 Justice has over 10’000 followers and, if one person retweets one of F4J’s tweets, can potentially reach millions of people. Social media does have its limitations, though; a campaign's target audience may not

campaign, as well as Cuts Have Consequences. The posters were clear for both campaigns; however, for Cuts Have Consequences this method was ineffective whereas they have been a useful tool for the Think! campaign.
The Think! campaign used hard-hitting images and simple taglines, such as ‘A smart substitution’. Cuts Have Consequences have used rhetorical questions, short statements and images where the dog (for the dog-handling team) or the horse (mounted sector of police force) have been Photoshopped out of the image.
Although posters can be an effective method to promote a campaign, there are two problems; posters aren’t very attention grabbing. Most people will walk down the highstreet or through a shopping centre and won’t notice any of the posters that are on the walls or in the bus shelters. Secondly, the placement has to be right; if a poster is cleverly placed, then people are more likely to notice it and therefore are more likely to read