Unit V: Visual/PSA Argument Visual cartoons or Public Service Announcements (PSA) are types of media that persuade and inform people in a society on certain controversial topics. Texting and driving is one issue in our society that needs more attention brought to it. Technology has advanced significantly over the years, but this has increased the use of phones while driving. In a PSA called “Wait for it…It Could Save Your Life” sponsored by AT&T’s It Can Wait movement it draws attention to the consequences and devastating effects of texting and driving. This visual presents an effective argument for the target audience because of the message is clear, the pathos appeal draws the audience’s emotions, they feature a real-life person as part …show more content…
AT&T effectively created a PSA that was easy to interpret exactly what the message is without having to include a lot of text or explaining the message. The audience isn’t left confused about what the message of the video is. AT&T’s created a movement called “It Can Wait” that was created in efforts to decrease the number of accident that happen in result of texting and driving. AT&T says, “Texting while driving was estimated to be involved in 200,000+ vehicle crashes in 2012, often resulting in injuries and deaths. That’s why AT&T is committed to putting an end to texting and driving. We’re focused on educating the public-especially teens-on the dangers or texting and driving. No text is worth a life…It Can Wait” (It Can Wait, 2014, p.1). AT&T didn’t have to include this information in their PSA. They created a PSA that would tap into the emotions of the audience and open the eyes of these young teenagers who think that something like that could never happen to them. The message is that texting and driving can cause serious accidents and can hurt not just themselves but others on the road as well. The consequences and the aftermath can be devastating. This persuades the audience to go online to AT&T’s website to learn more about this …show more content…
In the background of the video there is a piano playing very sad and slow music to go along with Jaycee’s devastating story. This music makes the argument stronger because it adds to the emotional appeal and sadness of the video, which is what persuade the audience because they feel bad for Jaycee and they don’t want the same to happen to them or anyone else. Also, the video is colorful and there is a lot of space in the video. The teenagers sit in their chair and talk to Jaycee who is sitting in the chair across from them. Some of the teenagers reach out to Jaycee and hold her hand and hug her. They break the distance between them and reach out to her because Jaycee has convinced them to never text and get distracted on their phone while driving
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AT&T helps viewers grasp the concept of awareness by showing the bona fide consequences of poor decisions, specifically texting and driving. As the cars crash into each other, the advertisement shows the faces of horror from six members of the neighborhood the audience was introduced to earlier in the ad. Each and every face portrays looks of absolute horror, fright, and alarm. Every one of those six faces had either just been part of or witnessed a crash that would
When most people think of people who text and drive, they usually imagine teenagers, not ‘responsible’ adults or parents. However, AT&T targets the ‘responsible’ adults in their ad, “The Unseen - It Can Wait”. In AT&T’s ad, the main character is a male around 30 or 40 years old; therefore, he is not a young person. We imagine a careless teenager so this is significant because it is an adult, which we tend to believe adults are more responsible. Some people even say men are better drivers than women are.
These cell phones are a huge cause of many car accidents. Americans using their cell phones to text, call, or surf the internet while driving is the cause of up to about 80% of accidents (TextingnDriving par 1). So many people are seen using their phones while driving it is becoming impossible for police to gain control over the issue. People should not text and drive because, by altering their concentration it can result in dangers to themselves
Texting While Driving In Texas Texting while driving seems to get many people into unwanted problems hence, it should be banned in Texas to get rid of unnecessary problems and killings. However, people still do not seem to get it and keep on getting distracted while driving by the calling of social life. Although they have tried twice, Texas' ban of texting while driving seems to always get vetoed. The citizens do not appear to realize how dangerous such occurrences can actually be.
The presence of advertisements in society influence people into buying, supporting, and inclusively stir them to take action towards a certain object or cause. Among many advertisements that exists, the use of logos, ethos, and pathos exists in order to achieve their purpose. In the advertisement that I chose to analyze the use of logos by the creator creates an amazing impact. Facts such as “one out of every three girls will be sexually assaulted” and “1 out of 7 children are abused” obtains the audience’s attention since such facts cause a shock value among majority of the people. With such surprising sentences the designer is seeking for people to take action and this is mostly seen when the last line of the advertisement is “you can’t afford to ignore it.”
Less design, lesser safety The world of PSA posters is Vast, a call to action and/or pleasant to the eye, but this PSA doesn't fit the bill. Texting and driving is possibly the worst thing to commit driving especially to younger drivers who are starting out and/or inexperienced, nonetheless a phone should never be in a young driver's hand while on the road. As stated “7% of drivers ages 15-19 involved in 2020 fatal crashes were reported as distracted”(StopTheText) more and more new drivers are committing the same fatal mistake. This PSA fails to encourage safer driving due to its lackluster design.
In today’s society, distracted driving is a major issue, one we have been struggling with since the invention of cell phones. In 2013 alone, over 3,000 people were killed in accidents caused by distracted driving in the US. While many methods have been used to try and stop distracted driving, people are still in search of the best way to go about it. Many believe that we will get the best results by distributing PSAs, or Public Service Announcements, across the nation through different forms of media. They believe that, by showing people the facts, they will become more educated on the dangers of distracted driving and cease to do so.
Name: Davon Dower Date: April 15, 2015 Persuasive Speech Title: Texting While Driving General Purpose: to persuade Specific Purpose: To convince the audience that driving is a serious matter and it could cause risk Proposition Statement: I want to convince you all to start focusing more on driving then texting, because it can wait. INTRODUCTION: I. Attention Getter:
Texting and driving has caused many deaths among teens and others, and many families grieve every day, wishing that the worst action anyone can do while driving to become illegal. In the year 2009, 5,500 people died in texting and driving related accidents (Johnson, 2012). From then the numbers only go up because of the growth of technology. Since the issue has grown and causing more and more problems, laws need to change and become stricter to fit the new forms of
Reading Oprah Winfrey “Don’t Txt N Drv” Summary It’s an article about don’t text and drive because many people are dying because of it. At first it was drinking and driving, but now it’s texting and driving. Also it’s about how president Obama is talking about completely banning texting and driving.
With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.
Title The Dangers of Texting and Driving General Purpose: To Persuade Specific Purpose: To Persuade my audience of the dangers of texting and driving 1. INTRODUCTION A. (Attention Getter) (Factual Illustration) How many of you think it is okay to drink and drive? Well, studies show that drivers are 4 times more likely to cause a crash while texting and driving than drinking and driving.
Topic: Problem-Solution: Texting and driving GP: To persuade SP: To persuade my audience to not text and drive on the road CI: To persuade my audience to not text while driving by stating factors that contribute to the problem and a few possible solutions INTRODUCTION AG: According to Edgar Snyder, 11 teens die every single day due to using the cell phone while driving. CS: I have actually used my phone while driving but I was lucky and nothing happened besides me sliding off the road.
General purpose: to persuade Specific purpose: to persuade my audience that the use of cellphone while driving has become a life threatening not only to the driver but also to other motorist and pedestrians. Thesis: Preview: -To discuss on how we can decrease the percentage of those who use their cell phone while driving. - To discuss the cons and the outcome of the use of cell phone while driving. A. Attention getter:
Every day drivers who choose to text risk their own life as well as yours. These are car accidents that don't have to happen. In 2011 23% of auto collisions involved cell phones, that's 1.3 million crashes. These can be easily prevented by turning off the phone while in the car.