Aristotle On Rhetoric

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A Greek philosopher, Aristotle, who lived in the 4th century; was a persuasive thinker who wrote on various subjects such as logic and ethics, and biology and metaphysics. Aristotle was peculiarly interested in rhetoric. Rhetoric is the art of having a persuasive effect on an audience through writing or speaking. He wrote a book entitled ‘On Rhetoric’ where he explains his assumptions of persuasive language and speech. In this novel, he expands on the concepts of ethos, pathos, and logos as devices for persuasive language. From these three concepts, one can learn the art of persuasion and once understood, these techniques and tools can be easily applied to our own persuasive writing and speaking.
Ethos is a Greek word for ‘character’. Speakers
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