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Basmati Rice Essay

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Intro About 1.5 years ago, it entered the market of basmati & non-basmati rice and exports around 40,000 tons of rice per annum. Universal trade of basmati rice has developed from 1 to more than 5 million tons in the past 15 years. On one hand while Pakistan’s market share declined from 50% to less than 20%, India established a leading share in world market during the same period. The huge demand for rice in the global market is creating an excellent environment for the export of Indian basmati and Non-Basmati rice. India had imposed ban on export of rice to meet the domestic needs in 2008. But the huge demand in the global market and country's surplus production, made the government lift the ban, but only restricted amount of export of the …show more content…

During the year 2014-15, for the worth of Rs. 27,597.87 crores, the country has exported 37,02,260,12 MT of Basmati Rice worldwide. The chief varieties of Basmati rice exported to different countries are Mahi Sugandha, Basmati 386 , Basmati 217, Basmati 370, Pusa Basmati-1, Pusa Basmati 1121, Ranbir Basmati, Karnal Local/ Taraori Basmati, Type-3 (Dehradooni Basmati), Punjab Basmati-1, Kasturi and Haryana Basmati-1. Any rice other than basmati rice is termed as non- basmati rice. It has been reported that there are approximately 10000 varieties of rice in the world and out of them the maximum number are found in India. During the year 2014-15 majorly, India has exported 82,74,046.06 MT of Non-Basmati Rice worldwide for the worth of Rs. 20,428.51 crores to the destinations like Nepal, Bangladesh, Senegal, Sri Lanka, and Benin. The major rice exporting companies of India include Lal Qilla, Kohinoor Foods Limited, Adani Wilmar, LT Foods Ltd. (Dawaat), KRBL Limited (India Gate), and some others. The assignment centers the company Adani Wilmar. Attaining experience through Adani Wilmar helped me get better understanding of the …show more content…

The popularly known and exported products by the group are Fortune Rice, Fortune, Fortune Soya Chunks, Fortune Besan, Fortune Pulses, Raag, Fryola, Aadhaar, King’s, Alpha, Bullet, etc. Export of rice, i.e. Fortune Rice by the group, is the main focus of this project. Adani Wilmar deals with variety of rice like fortune rozana basmati rice, pilaf hamesha basmati rice, fortune traditional basmati rice, fortune biryani special basmati rice, fortune super basmati rice, fortune basmati everyday rice, fortune jubilee long grain aromatic rice, mahurat, pilaf gold traditional basmati rice, and pilaf 1121 basmati rice. The company’s fortune traditional basmati rice is the king of rice cultivated in the best basmati terrain of India. This rice is available in 25, 20, 5 & 1 Kg packaging. 1.2 Significance of the Study The project essentially emphasizes on the export of cereals from India. Rice (including Basmati and Non-Basmati) with 64.40% during the year 2014-15, conquers the major share in India's total cereals export. Cereals exported from India are basmati rice, non-basmati rice, maize, wheat, sorghum, millet, barley, paddy and some other cereals. During the year 2014-15, India's export of cereals stood at Rs. 58279.80

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