REI’s #OptOutside Campaign Situation analysis REI requires communicating to the public about a campaign that it has started. It has to convince the people that the #OptOutside campaign is not aimed at enhancing the reputation and sales of the company, but rather to give the employees time to enjoy nature and spend time with their families (Coffee, 2018). Black Friday is traditionally a holiday that people use for shopping and looking for the best bargains. REI is trying to revolutionize the holiday and give it a new meaning. No company has however attempted the approach before, meaning that REI may experience challenges in achieving success with their campaign.
The second article is by Julie Irwin, “Ethical Consumerism isn’t Dead, It Just Needs Better Marketing.” This article is a complete opposite from the first however it still seems that these customers still have their own idea of what is right and what is wrong. The first article, “Black Friday: Consumerism Versus Civilization” is arguing about Black Friday, the day after Thanksgiving. Andrew Leonard states, “ I am not opposed to vigorous sprees of retail spending. For the sake of the U.S. economy, I would love to see a robust Christmas shopping season and I plan to d o my part. I find the notion that we should “occupy Black Friday””(Andrew Leonard’s “Black Friday: Consumerism vs. Civilization”).
“The Dying Art of Disagreement” by Bret Stephens is a speech given at the Lowry Institute Media Award dinner, and the text from the speech was printed in The New York Times. Bret Stephens appeals to the media to set an example for society by promoting honest and fair debate based on true facts leading to a healthy openness of opposing views. This piece addresses what has led to the proposed downfall of disagreement and how media can assist in reversing this trend. The first reason Stephens cites as a negative influence on the decline of healthy debate is the terrible education children receive by both parents and teachers. Children are not taught to stretch their thinking and to be receptive of opposing views.
In this section, an anecdote is presented, detailing how a man named Richard Borshay Lee buys an Ox for the Christmas celebration, and is his way of saying “thank you for the cooperation of the past year” (Lee, 14). Lee was determined to buy the biggest, fattest Ox he could find and that is what he did. But what Lee did not know was that that culture did not praise each
Therefore, it attracts a lot of customers to try their new products. This is how McDonald’s applied to the theory, they come out a new thing in a true timing, and they know they can attract the consumers to buy it in this specific period. In another words, if McDonald’s if now is Christmas, they are impossible to offer Halloween spice products, because the customers are
Next, Fredrik Backman steps into the society to show that humans can undergo different challenges through life by his use of argument imagery. When Ove was constructing a hook on the wall, his neighbor rang the bell, “As if may be able to convince whoever is standing outside to disappear by his mental powers alone” (Backman 57). This choice signifies the vivid imagery of Ove disliking to interact with society. The narrator chose to imply “mental power” because he wants to show the society what he can do on his own without any people intruding over to his
Danny Schechter wrote Investigating the Nation’s Exploding Credit Squeeze, two years before the 2008 world crisis. It is said that only true crisis can lead to change, an explanation to why so many people ignored the signs. Everyone is a target to the credit industry, not only the poor or middle classes. In a consumption driven culture, it is impossible not to spend your money and get into debt. Products seem fairly cheap, companies are always suggesting that you are making “a great bargain”, “buy two and one free” and it seems that everything is always “on sale” (Schechter 357).
Miki ended his documentary with something which reminds Michael Moore to gain attention of companies to inform them what he has discovered. The documentary shocked me because big companies don’t consider it their responsibility to make it sure that no child labor is being used. The footage of The Dark Side of Chocolate shows that the footage is unstable and gritty. This is due to the reason of hidden cameras that resulted in shaky imagery but due to the gritty nature of the film. The director has shown such a heavy topic of discussion which needs bright tone and Mistrati accomplished that.
The lack of forethought revolving around impulsiveness can result in passable events, that may cause a negative impact on human behavior. However, it is crucial that humans are impulsive and have strong desires for immediate gratification as it orbits around primal, human, instincts to survive, deriving in instantaneous outcomes. Also, even though patience is essential to people, impulsiveness is responsible when it comes to developing and shaping a humans personality. Similar to how James Smith impulsively bought himself a new phone rather than buy his wife a present. Thousands of people are affected by impulses that are triggered by companies that take the best of emotions and desires.
As mentioned earlier, the stereotypical thinking is the way to nowhere and destructively branch in the development of relations and cooperation between people. People have to understand that stereotypes are always present in our everyday life and do not disappear on us. That is why it is important to distinguish between the subjective opinion of a folded about people of a particular nationality from reality, which is proving to be a very different side of the coin. As mentioned in the previous sections - the world has become global and very successful cooperation is necessary not to look at stereotypes and accept people as they are. Over stereotypes can laugh in humorous TV show, but in any case not be guided by them when dealing in real life as it might offend someone else.