Essay On Blue Ocean Strategy

Blue Ocean Strategy takes you beyond the sea, where innovative products prove relatively safe from competition in markets that never before existed. W. Chan Kim and Renée Mauborgne – strategy professors at France’s INSEAD business school – offer a breakthrough strategic manual. The blue ocean approach begins with a “strategy canvas,” a graphic representation of your and your competitors’ products. Finding the blue ocean market – and avoiding the common, cutthroat, bloody “red ocean” – means exploiting rivals’ shortcomings and offering new value to customers. Business leaders must look beyond numbers to see their products as consumers do. Using the strategy canvas, reconstruct the boundaries of your market, discard basic assumptions about where demand occurs and then capitalize on budding trends. Australia’s

Eliminate is a section that discharge or removal of goods is not required in order to save cost. 3 things need to elimate in this industry which is Classic product, Additional unusefull or expensive accessories and items. classic product is old stuff and do not follow the current developments and the latest fashion. Additional also focuses

3 main things to be focus on whisch is new Product, New Design and New Environment. Create new product such as pet clothing under one roof. Here we focus on customer wishes and their pets. New product such as clothes couple for pet and owner. In addition to that, our new product such as clothes 2 in 1 combination of cardigan and raincoat in one application wear only. Create new design as one piece of clothing that can be worn to cover the whole body at once. We also design special clothing for customer pet because we sell human and pet clothing. Create new environment like relax while shopping with loved pets. Because our shop where we relaxed concept provides space for special small café to owner and their pet relax while waiting for a custom shirt at the