Business Analysis: Company Overview

Group members:

Mashal Surmawala

Akbar Ali Anjum

Ahmed Hassan

Table of Contents

Title Page……………………………………………………………………………………………… 1

Table of Contents…………………………………………………………………………………….. 2

Acknowledgement……………………………………………………………………………………. 3

Introduction……………………………………………………………………………………………. 3

History…………………………………………………………………………………………………. 3

Mission and Vision…………………………………………………………………………………… 7

Core Businesses……………………………………………………………………………………... 7

Organogram………………………………………………………………………………………….. 9

Departments……………………………………………………………………………………………9

Competitive Strategy………………………………………………………………………………... 9

Corporate Strategy…………………………………………………………………………………… 10

SWOT Analysis……………………………………………………………………………………….. 10

Management……………………………………………………………………………………………11

Corporate Strategy

PEL has a centralized corporate strategy. Its corporate departments are located in Karachi, Lahore and Islamabad. Main headquarter of this department is in Islamabad which decides its strategies.

SWOT Analysis

Strengths

● PEL is ISO certified, means it follows the International Standard practices. Quality of goods and services are being managed properly by a company. Thus, its products has a good quality.

● PEL has a competitive edge in a market because it is the only company which is active in power division.

● Strong customer relationship because it provides within 24 hours after sales service.

Weaknesses

● As compared to the competitors, PEL’s lacks in effective advertisement, which could lead to a decrease in sales.

● PEL faces financial crises.

Opportunities

● PEL can export it products.

● Increase its product range.

Threats

● Dynamic market / Change in technological advancement.

● Strong rivalry in the domestic market.

● International competitors. For example, Chinese products.

● External conditions. For example, unstable Governments.