3.0 Corporate Strategies 3.1 Corporate Image Strategy With a vision to bring extraordinary moments into ordinary days, Lazy Sundaes’ Corporate image will be centered around consistency, quality, and convenience. It is imperative that consumers conjure positive perceptions of Lazy Sundaes and its products when they are exposed to it. Building consistent marketing messages and superb user experiences must be at the core of all Lazy Sundaes corporate initiatives. Lazy Sundaes believes that ice cream sundaes are synonymous with relaxation and good times, so we want our strategy to reflect those beliefs. Once established, It is very difficult to change consumer perceptions.
Corporate Level problem exists due to rapid industry growth with high profit potential, more large store chains are entered in Canadian market and price wars become serious. Home Outfitters faces the challenge of survival as differentiation strategy is not functional anymore with rival like Wal-Mart that works on cost leadership. Also, the exponential growth of online retailers have created a huge issue for brick and mortar retailers like HBC. Home Outfitters has customer suggestions and surveys that allow customers to express their satisfaction and suggestions. It is encouraged that employees make an effort to let customers know about how they can provide feedback on their entire experience.
The five factors are competitors from rival, potential new entrants, substitute products, supplier bargaining power and customer bargaining power all of these competitive forces affecting Walmart position. Competition from rival sellers: The strongest of the five-competitive force is often the rivalry for buyer patronage among competing sellers of a product or service. The intensity of competitive rivalry is strong in the retail industry. In 2017, Walmart stores price stock 70,12% percent, but this is hard to keep up among aggressive rivals. Amazon is number one in competing Walmart especially in online retailer and now opining fiscal stores starting with Amazon Campus store in 2015, available at several college campuses in US the Amazon Campus stores serve as a central hub where student retrieve deliveries from lockers and drop off returns, all free of charge.
In the early 2000’s the company start struggling with sales because of the high competition in retail apparel industry. The competition was rising-up fast in retail industry due to expanding in internet sales. Company was struggling with sales because of not updating its apparel according to the fashion. Many young customers of the company labelled it as old-fashioned, uninteresting, and uninspired. After appointed as a CEO at J.C Penney in late 2011,
Even when the economy takes a hit Target sales continue to grow, proving that it is one of the top retailers in the game at the moment. Its growth so rapid, it has opened stores outside the U.S. Porter's five forces model shows Targets rivals and potential risks to the company also its strengths and weaknesses in the market. Competitive rivalry is very big in the retail/grocery industry. There will always be different firms dominating the market at all times, some more than others. Walmart, Costco, and Amazon hold a big rivalry against Target.
It is difficult for someone to start a new company and compete with Agrana due to all of the connections and expertise that Agrana possesses. Since Agrana is not only in Austria, but also invested in many other countries, competition would have to seriously diversify themselves to possess a resource or capability that is very rare and hard to imitate in order to stand a chance at competing with Agrana’s wide-ranging portfolio. Agrana was able to increase their economies of scale so that they could compete with larger firms and later on being one of the suppliers for Coca Cola and a few other big name brands. In 2010 Agrana built a milk processing plant in Egypt. Agrana did this because they wanted to enter the market here but avoid the dairy and fruit import tax of 35 percent.
Internal market factors refer to variables within the organization that affect the internal business environment and ultimately affect the functioning and success of the organization. The essential key success for companies is to control the internal and external factors of the market. The company has the potential to control internal factors that arise within the company. Commonly, company management, employee strength and financial stability are part of internal factors. The company 's organization, leadership, structure, Internet connection and system error are very important for a stable business environment.
The influence will be different, it depends on the purpose of these products. For example, if these products are used to produce other products, it will cause their products cannot produce in time and it will let their timetable disorganize. However, if these products are important for them which means this timetable cannot be disorganized. They have to find a new supply of goods, and maybe cost more money for the same products (means it will let their cost raise). In addition, if they cannot find supply of goods, and their products have to provide to their customers, they will face reputation risk too.
PORTERS FIVE FORCES ANALYSIS • COMPETITIVE RIVALRY (HIGH) In both the large enterprises as well as the small enterprises there are many competitors. All the brands have started investing huge amount in the R&D to renew their products so, as to capture the market share. Therefore, H&M will always have to be quick and stylish at the same time to survive and maintain its position along with the changes and competition. BARGAINING POWER OF SUPPLIERS(LOW) The bargaining power of the suppliers is low as there are huge numbers of suppliers and manufacturers in the fashion industry. To meet the requirements of the company H&M has more options by buying and merging with the suppliers.
6.1.2 Price Price is the value or amount that customer pays to buy a product. For instance, for our Star Lab ice cream shop, we need to consider the cost of production of our ice cream, price of our main competitor and our potential customers demographics in order to succeed this competitive market. (C. Breidert, 2007, p.9) 188.8.131.52 Pricing Strategy Pricing strategy that can be used by our company such as penetration pricing, cost-plus pricing, value based pricing and more. But we think that market penetration pricing is the best pricing strategy to be used by our business. Market penetration pricing is about setting a lower price on our product with aim to attract customers to buy our product because of the cheaper price compare with other competitor.