Zinczenko’s states facts about the serving size in the fast-food restaurant are manipulated to the customers. He uses a company’s website to show how the calories of each component that comes with the meal are posted separately and also the fact that companies put the small print on the back of their product so they can blind their customers, doesn't it show the culprit of the fast-food industries. His use of statistical evidence shows how it can be tricky to understand the information provided about the serving size at fast-food restaurants. Nevertheless, fast-food restaurants should display the nutritional values of their food contents so the customers can be educated in what they are eating. If you are not providing the information, then you are using their weakness for your own
Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015). With the increase in health awareness across the globe it has resulted in an increase in demand for nutritious and trans-fat free products (Tarkan, 2015). Growing the company’s baby food market can present another opportunity KHC can strategize to remain an industry leader. With the increase in incomes and changing lifestyle, the baby food market is growing around the globe. The global baby food market is expected to grow at a CAGR of 8% till 2019 (Markets, 2017).
The improved trade agreement allowed increased imports from the US and was an opportunity for McDonald’s to tap on to better its global distribution and supply chains and make its food available to many parts of the country. However, public health policies increasingly discouraged consumers from eating fast food such as from McDonald’s, with links to high cholesterol and obesity problems as seen from its country-of-origin, the US. Nonetheless, this threat can be an opportunity for McDonald’s to improve the healthfulness of its food and tap on the huge potential market. Economic changes around the world affect McDonald’s industry and environment given its transnational nature. McDonald’s largest market, the American economy, experienced stable but slow
With this information now on display in the restaurant along with it being available online, it helps individuals make informed healthy decisions. Another prevalent change since the film, is that McDonald’s no longer offers the Supersize option. Just six weeks after the film was released McDonald’s went away with it and saved many people’s hearts. Many other steps have recently been taken in order to make people more aware of the dangers of a high calorie, high sodium, and high fat
However, taco bell is dealing with Americana UAE not the one located in the United States. Furthermore, taco bell Dubai does not provide the same menu located in the United States. On the other hand, taco bell Dubai maintained a good relationship with its suppliers in order to create customer value. Moving on to the competitors, Taco bell Dubai has many competitors but since it is in the Dubai mall. Taco bell is the only fast food restaurant providing Tex-Mex foods.
Additionally, my family does participate in the “organic food movement”: we tend to buy organic foods and shop at grocery stores that seem to be more environmentally friendly such as Whole Foods and Trader Joe’s. This sort of consumer activism and consumer consciousness is fairly standard in my community, organic foods and eco-friendly groceries are very popular. The trend of eating locally is also popular within my community, which is often accomplished through shopping at the plethora farmer’s markets in the area. The high amount of financial privilege in my community allows the residents to make such choices as consumers, since locally grown produce tends to be more expensive. A 2011 study of the Philadelphia food system found that 53% of farmer’s markets in the general Philadelphia area are located in middle and upper income areas (Kremer and DeLiberty 2011).
The company could expand even more to increase their market share. They must keep communications open through their relationships to avoid miscommunication and confusion. References Karniel.A and Reich.Y (2011) Managing the Dynamics of New Product Development Processes: A New Product Lifecycle Management Paradigm Hall.K (2013) Making the Matrix Work: How Matrix Managers Engage People and Cut Through Complexity Sutherland.I (1997) Organisation Structures and Processes Appendix
It also has opportunities, Wendy had grown by acquiring several smaller companies such as Tim Horton’s, the company chose that year as a time to focus on product quality and product expansion by offering its Garden Sensations, a new selection of fresh, healthy salads. The company has many threats; first one is that Wendy’s overlooked the shift in consumer preferences from indoor dining to drive-through windows at its restaurants. It didn’t respond well to the above mentioned shift in consumer preferences which soon started looming over as threats, second one is that Burger King’s menu also offered a few items that set it apart from other fast-food restaurants, thereby offering customers a varied menu and posing a serious threat to Wendy’s. In the end, Wendy is a really successful company which has a big income and famous around the world by their delicious
With this, I recommend that Chipotle expands both in the United States and internationally. It needs to branch into untapped markets in order to gain more market share. The third issue for Chipotle is with its supply chain. It needs to find reliable and affordable supply chains with premium quality ingredients. It may be able to find this supplier in the international markets.
The SWOT analysis, demonstrate the most important things leading to the success of Chipotle Mexican Grill, Inc. In fact, Chipotle obtains their ingredients from sustainable sources, and that is their strength because it helps us to understand their competitive advantage over their competitors. According to the MarketLine "Chipotle serves food using naturally raised meat pork, beef, and chicken and dairy cattle...In 2014, the company bought more than 20 million pounds of local produce for its US restaurants, an increase of more than 33% from the previous year." Chipotle 's using naturally raised meat will let their customers know that their food has no chemicals or synthetic food additives that will put their health in danger or will develop a future disease. Chipotles strengths are more social responsibility because the fresh ingredients with high-quality and naturally raised animals enhance their brand image; this shows the public that their food is healthy.