I am currently working in Coca-Cola Pakistan’s commercial division as Shopper Marketing Manager. ‘Coca-Cola’ is the most valuable and biggest beverage brand of Pakistan, with a turnover of US$550mn in 2016.
My core responsibilities include developing the annual business plan for Coca-Cola, formulating commercial execution plans and leading new variant launches to increase market share within an extremely competitive beverage industry in Pakistan. To gain competitive advantage, I have adopted a data-driven approach and actively pursue key shopper trends to design in-store visibility plans for traditional and modern trade channels.
Taking over the role last year, I designed the full-year marketing calendar, supervised it through one direct report
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For this, I have identified new channels across the retail landscape and developed relevant shopper toolkits to facilitate tea-to-Coke conversions.
Furthermore, I mentor new recruits at work and have been assigned additional responsibility to champion the implementation of KO Lab – Coca-Cola’s global customer collaboration hub – for which I frequently coordinate with my counterparts in Turkey.
If I were to keep working at Coca-Cola Pakistan, I see myself being promoted to the position of Strategy Planning Manager by Q-4 2017 on a fast-track growth within the commercial division, leading a team of three employees.
In this role, I would be responsible for developing the long-term corporate strategy of the organization through a rigorous decision-making process with local and regional leadership. I would oversee optimization of current portfolio concerning sparkling soft drinks and juices worth US$880mn. Moreover, I would identify sources of growth for the business through portfolio expansion into energy and sports drinks, potentially worth US$250mn, ensuring sustainable value growth in the
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With a wide-angle perspective of trade channels and geographies, I focused on increasing the product availability at key outlets which led to 43% sales growth. My performance caught the attention of the leadership and I was placed in the Unilever’s coveted fast-track leadership program.
In 2014, with the aim to gain functional knowledge of marketing in consumer goods, I seized the opportunity to work at Coca-Cola, the fastest-growing beverage company of Pakistan. As Trade Marketing Executive, I used my diverse skill set and holistic business understanding to develop the first-ever modern trade activation program which improved channel profitability by US$200k through reduced-trade discounts and won me the ‘Innovation Award’.
Within a short span of time, I was promoted to Trade Marketing Manager for traditional trade. In this role, I designed cost-effective innovative tools and cascaded customer value propositions to 600 account managers at distribution premises. This helped increase the reach of ‘Share a Coke’ packs to 225K outlets, highest-ever for any beverage brand in Pakistan.
Later, to understand the brand perspective of the business, I opted the opportunity to work as Shopper Marketing Manager for Coca-Cola, my current role in the
First I would need to review the previous controller’s closing process to determine areas that need improving. Next I would document every step of the closing process this will help itemize the nature of each task, who completes it, the time required to complete it, and any queue times that appear when a task is shifted to a different person within the process. I would also consider shifting work outside the period traditionally reserved for closing activities. I would review the closing activities to determine which ones could be shifted to the previous months and which ones can be delayed until after close. Implementing automation can also shorten the closing process.
The budget will be positive for the growth of the organization. Hence, it is possible to accelerate the finalization of the budget plan for direct application to business, resulting in faster profits (VAIDYA,
To address this a panel was formed consisting of executives from Nestle, Craft and Heinz etc. to provide valuable insight into food products. Their strategy focused on international licensing for which they needed a global partner for market penetration. Johnson & Johnson was this partner. The input of capital was geared towards keeping supply constant as the control of stanol ester production would be maintained by Raisio.
LEADERSHIP & MANAGEMENT WEBINNOVATE 2.1 BAREBURGER SWOT & PESTLE ANALYSES ASSIGNMENT Submitted by: (The7Corgis Group) John Hargaden David Gardiner Hassan Sougrati TABLE OF CONTENTS Company Description Key Facts SWOT Analysis Strengths Weaknesses Opportunities Threats PESTLE Analysis Political Economic Social Technological Legal Environmental “You can’t grow if you don’t go out of your comfort zone” Euripides Pelekanos – Bareburger Group LLC Co-Founder & CEO 1. COMPANY DESCRIPTION
Special thanks to my Business Policy professor, Fareed Fareedy for everything. He motivated and guided me. Special mention to the TA Business Policy, Ms Haadiah. I would also like to thank the employees at Pepsi who gave me the required information. Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 History 5 Divisional Structure of the company: 9 MISSION STATEMENT 9
For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest. Burger king have established a data driven marketing process whose main focus is driving restaurant sales and traffic, while targeting a larger consumer
Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs.
The value chain analysis indicates the firms that strive to create superior products or services through focused differentiation strategy. To ensure the activities are tailor to the strategy Value Chain is used. How each activity generates value and linked to the strategy in UFS? Table 4: Value Chain Analysis Primary Activities
Introduction to Budgets and Preparing the Master Budget Budgets and the Organization Many people associate the word budget primarily with limitations on spending. For example, management often gives each unit in an organization a spending budget and then expects them to slay within the limits prescribed by the budget. However, budgeting can play a much more important role than simply limiting spending. Budgeting moves planning to the forefront of the manager's mind. Well-managed organizations make budgeting an integral part of the formulation and execution of their strategy.
Her book lent a much needed female insight into the male dominated world of business, and ultimately lead me to pursuing my BSc Management at the LSE. I chose this degree with the intention of firmly grasping the basics of business and finance and developing my analytical skills, which is paramount to achieving a successful career as a creative manager. Taking Marketing as part of my degree, I studied the 4P’s of the marketing mix and was exposed to the basic methodology of primary and secondary research. As part of the module, I collaborated in a team of four to select an appropriate positioning for a new Ford car in Europe. My group completed a report focusing on the strategic marketing of this new model, utilizing theory from the consumer decision-making process.
For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets.
The marketing phenomenon grew even bigger when the small company was bought over by Asa Griggs Candler prior of the founder’s death in 1888. Candler 's decision was what made the Coca Cola Company so successful today due to his interest and aggressiveness in marketing this product. Over the years, Coca Cola had faced many challenges in finding its identity in packing until the