The objectives of this research is to increase sales and to promote the new fast food restaurant. The purpose of this research is to finalize a conclusion of increasing profit and that highways environment affects more towards an advantage or disadvantage form of promoting the fast food restaurant. Information that will be used during this research is the fact how common are fast food restaurant located along major highways and data analysis of other upper class fast food restaurant including perspective of others. This resources will be used to provide a better knowledge of understanding on fast food restaurants located along major highways and how to conduct a good marketing strategic plan. The purpose of market research is to have an analysis
SMART simply mean Specific, Measurable, Achievable, Result-focused, Time-bound, which giving criteria to guide in the setting of objectives, for example in project management, employee-performance management, personal development, and any new strategies in an organization. Let us talk about the first membership card in the “MMVV” strategies, the specific of this strategies is McDonald’s would want to lure the customers of its competitors such as KFC, Burger King, Subway and other fast-food chain to change their mind and dine in in McDonald’s. McDonald’s would also wish to increase their net profit through this strategies as there are an increase in the number of royal customers in McDonald’s and everyone keep supporting and visiting McDonald’s
Take-A-Box providing healthy fast foods which can easily differentiate compare to the traditional fast foods restaurant such as KFC or MCD. In this case, Take-A-Box is following the trends by implement a phone application for online ordering service and also implement
They always keep themselves up to date with new tools that help them make business faster and more convenient for customers. For example, Pizza Hut- the brand owned by Yum! Brands- have created automatic ordering systems that customers can order pizza, pay and come to pick it up when it is ready. Besides ordering online, technology also helps consumers locate their favorite fast food restaurants in their nearest area and show them how to get there. From the restaurateurs' perspective, digital menu boards, flat screens and in-store signage will be critical marketing tools.
They become main choice for customer because their service that they used in entertain customer actually attract the customer to buy their product. They also able maintain their quality in making a burger although they use high technology in process a burger. Furthermore, it help their productivity more effectively and this is because they use a concept just in time in their management. Just in time actually has help a lot McDonald to sustainable in fast food industry. It encourage McDonald to increase their achieving to gain profitable in making fast food.
Burger King Marketing mix Price Burger king faces high competition from competitors like Mcdonalds. It looks after the needs of the customers and sees to it that the customers feel satisfied paying the price they are for the items so the prices range from easily accessible to, to high price range as it has a vast number of customers from different income range. The prices are also determined by looking after the prices of its competitors. Burger King recently joined McDonalds in offering a $1 double cheese burger. Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an alternative to McDonalds $1 summer drink.
This would allow for people that cannot afford the higher cost meals to be able to purchase products/food at a Steers franchise but it would also allow Steers to continue making financial gains by using a wide variety of strategies to satisfy the public and meet the customer demands. Porter’s Five Forces Model Porter’s Five Forces Model for Steers Availability of Substitute Products Substitute products not only include other fast food franchises that sell the same type of product such as McDonald’s and KFC Substitute products also include food franchises such as Debonairs, Primi Piatti, Anat and Fish & Chips. Level of Rivalry in the Market There are several other fast food franchises that are in the same area of the shopping mall as Steers, this will allow for customers to choose which franchise they want to purchase
The restaurants these days are providing various services online such as online ordering the foods through the restaurants website, reaching the customers and being in touch with them through the social networking sites. Technology is one of the major medium through which business reach their customers easily so updated and frequent use of the online marketing is a essential part for the Bibigo. Technological advancement has direct impact on the operation system of business. If Bibigo uses the online ordering system then it can benefit from the customers who are interested in using online websites than using the telephone for ordering the foods they require, it also makes the customer accessible and
o Product improvement for health concsious consumers, by doing this Burger King will have an advantage over McDonald’s as they will be catering for all people where as McDonald’s only caters for a certain group of people and by doing this the brand of Burger King will improve making it easier to compete in the market and to expand in developing countries and economies. o Business sustainability, as this affects all Burger King franchises around the world as well as the brand of the business which will in time affect profits of the business which will cause Burger King to struggle in the market and fail to compete with their leading competitor McDonald’s. Therefore these two franchises will always remain two of the biggest franchises because of the success they have achieved over the years. McDonald’s and Burger King will always be competitors as they compete for the same target market therefore the only thing that truly separates them is how well they execute certain strategies including the marketing
As to that, their engagement can be turned into word-of-mouth advertising and will surely generate new customers. • To maximize the brand presence of Burger machine through different media like: a. print; b. outdoor; c. internet; and d. broadcast. It is very important to make sure that the brand can be heard and seen it almost all types of media so the customers will be reminded of the product and will surely result to purchasing the product. • To establish Burger Machine as top-of-the-mind of the customers in terms of on-the-go