At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of
Task 1 1.1Assess the business missions, visions, objectives, goals and core competencies on their strategic planning Missions- The missions for McDonald’s are to be our customers' favorite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Our customers are the reason for our existence. Strategies-place the customer experience at the core of all they do. Visions- The visions for McDonald’s are to be the best quick service restaurant experience". Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
Product Being Americas #2 chicken distributor in the the fast food market they offer tangible services as stated above the offer a delivery service to their customers whilst providing their consumers with a wide variety of products ranging from : Box meals Zinger wings Vegie zingers Coleslaw Krushers Price KFC have the same pricing strategy as Burger King with the bundling strategy which allows consumers to buy large quantities of food and pay for it as a whole instead of buying things separately .They also use market oriented pricing which is whereby they add complementary products like desserts or special sauces to the customers eal Place Kfc has an online service whereby consumers can access their goods via their website or via the franchises mobile app but KFC is similar to Burger as they also rely on their restaurants to supply/distribute goods to their customers .KFC restaurants were first built in tier 1 cities but have since moved to tier 2 cities due to the rapid growth in urbanization Promotions Kfc has promotional activities that offer add-ons ,give out gift coupons ,T-shirts ,Kids meals etc .KFC promotes their product through the means of billboards ,Tv adverts but mostly displays through LCD displays which are previewed only inside KFC
Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement. As a community it’s our duty to understand how global market corporation use advertisement to sell. In the first place, I looked for an interesting admeasurement in the internet. Out of nowhere I decide to choose McDonald website because they have a lot of views from consumers. McDonald website focus in logos to transmit their advertisement on facts, percentages and a lot of words and information.
This element of the marketing mix defines the approaches used to communicate with the customers. McDonald’s uses the following tactics in its promotional mix: • Advertising • Sales promotions • Public relations • Direct selling Advertisement McDonald’s advertisements are the most notable among its promotion tactics. The company uses TV, radio, print media and online media for its advertisements. (MEYER, McDonald’s Marketing Mix (4Ps) Analysis, 2015) Sale promotion McDonald’s also uses sales promotions to draw more customers to its restaurants. For example, company gives toys to kids on happy meals, the company offers discount coupons and freebies for certain products.
And higher value proposition for consumers than the peers leads to a purchase. The company creates accessibility enabling consumers to receive food delivery from restaurants that do not offer such a service on their own, particularly premium restaurants. It also increases access for restaurants, connecting them with customers who do not want to come to the venue. The company offers convenience by making its service easy for customers to use. Once consumers place their order on its website, food delivery takes an average of 32 minutes.
Our company will also sell fast food service, eco-friendly appeal to the price conscious, health-minded consumers. Vision: Establishing best to serve our customers, delicious food and a unique with fast food restaurant traditional cuisine in Malaysia which is recognized for providing good food with fast and efficient. Mission: Our team will create a strong company that provides a comfortable environment, and efficient services. We also provide a unique and attractive to our customers with the concept of local food. THE KEY FORCE 1. Business Business plan and strategic management slag t important in the public sector and they are in many other sectors in the local economy.
Based on the preliminary market research conducted, Big Bites has gathered some information about the market needs and consumer profile of the target market. Customer and Market Needs Market Needs As Big Bites burger is a food product, the direct need of the target market that it intends to fill is the satisfaction of hunger. In terms of satisfying this need, it is noted that Big Bites generally has a number of rival firms which marks its threats in gaining customers since there are more affordable and more well-known ones. Aside from hunger satisfaction, affordable food choices, and good product quality, which existing competing businesses have already filled in the market, Big Bites focuses on remaining gaps including the customers’ desire
Its global operational model allows for lean stores, well-trained staff and flexibility at a country level to customize menus to suit customer tastes. Operational requirements have prompted the use of technology to make the customer experience more enriching, it has a history of firsts – they were the first to use TV as a distribution channel, an online tracking system that allows customers to track the pizza order and a proprietary point of sale system. A combination of the Company level strategy and the Operational Strategy has resulted in Dominos having a reputation for reliability and consistent pizza quality) – these strategies have ensured that Dominos continues to meet its customer
Food has always satisfied us ever since we were born. Throughout history, we have discovered many ways to blend food flavors together to give an even more satisfying taste. To this day, we are still experimenting with food. If you think about it though, is it really worth sacrificing our health just to savor the flavors of a fresh juicy burger that came with those crisp cut fries? I might’ve not fell victim to consuming a lot of these unhealthy food items, but I have heard countless stories on how people struggle and even die from the food served from their local McDonald’s.
Product Style and Design: When comparing a whopper to a Big Mac, it seems the Whopper is bigger in your hands but not as tall. I believe the Whopper is designed to allow the customer to take a bite easier based on the Whopper being smaller in height. The Whopper has better quality and also has fresh onions where the Big Mac has little onions chopped up. The Big Mac is messier to eat because the chopper lettuce and onions fall out all over the place. Winner: Whopper Service: McDonald is much faster in getting the food to us, but this is mainly due to the way they have their burgers pre-cooked and ready in the waiting bin.