CHAPTER 2
Concept Integration
2.1 Demand
Consumers need, ability and willingness to pay for a particular commodity is called demand.
2.2 Demand curve
The Demand curve shows the relationship between the quantities of a good that the consumers are willing to buy and the price of the good
2.2.1 Law of demand
The law of demand states that when the price of a product increases the demand for the same decreases. The price and quantity demanded of a good or services are inversely related to each other. It can be inferred from the above figure that as the price of a product increases, the demand for it decreases. When the price increases to P2 the Quantity demanded decreases to Q2, whereas if the price of the good decreases to P1 the demand increases
…show more content…
These shifts can be of two types
1. Leftward
2. Rightward
2.3.3.1 Leftward shift
Leftward shift happens when the supplier produces less at the same price. E.g. decrease in the supply of Cotton owing to increase in price of excessive cotton exports can lead to decrease in production of Raymond’s shirts. S2- Supply after cotton price rise, S1- Supply before cotton price rise
2.3.3.2 Rightward Shift
Rightward shift happens when the suppliers are willing to supply more at the same price. As technology improves, cost of production decreases and the suppliers are able to supply more at the same
…show more content…
2.4 Elasticity of Demand
The elasticity of demand for a good is the rate at which quantity changes as the price changes Price elasticity is relatively elastic. Hence a small change in price can lead to a big change in quantity demanded.
In this situation, elasticity for demand is more than 1 (ed>1)
From the above figure we can see that the price of Raymond’s was p, the quantity demanded was Q, when the price increases to P’ then the quantity demanded to Q’. Hence the demand for Raymond’s apparel is elastic in nature and its elasticity for demand is more than 1. (ed>1)
2.4 Profit Maximization
It’s the process by which a firm determines the price and output level that returns the greatest profit. Profit is the main objective of all organizations. Profit Maximization is used in micro economics to predict the business’s revenue and profit accurately. With Innovation and research, Raymond’s was able to compete with the top brands of India such as Bombay dyeing and Vimal. Firm that cannot maximize profit can’t survive the market. Raymond’s has various sub brands such as Park Avenue and Colour plus which target casual clothing
In German nobleman Christoffel von Lichtenstein’s legal plea for leniency to Count Wilhelm von Henneberg on August 24, 1525, German peasants’ cruelty and estranged behavior is apparent. From Lichtenstein’s perspective and being a nobleman most anything the peasants did came out as evil and rebellious. He goes to say that even though he had grown up with peasants’ parents, and was a very old age, this held nothing with the peasants and that they went on to force him into signing an allegiance to them. In the last year that would experience the terrible rebellions committed by the peasants, most of them in southern Germany, Emperor Charles V and the formal assembly of imperial councilors and officials advising Emperor Charles V came to the
Janmar Coatings, Inc. In-Depth Case Analysis Prepared by: Elliot Thome In partial fulfillment of the requirements of Marketing Management and Policies Submitted February 26th, 2015 Case Synopsis In early January 2005, Ronald Burns, president of Janmar Coatings, Inc., and his senior management executives were faced with the issue of deciding where and how to deploy corporate marketing efforts among the various markets served by the company.
“Nordstrom knows it is not the price but the customer service that gains and retains loyalty customers that generate strong profit” (Nelson and Quick, 2015, p 508). Nordstrom is also one of the superior fashion specialty stores because of this approach of competing. The avoiding approach and compromising are related. In this article Nordstrom decides to take no action to avoid conflict.
In the early 2000’s the company start struggling with sales because of the high competition in retail apparel industry. The competition was rising-up fast in retail industry due to expanding in internet sales. Company was struggling with sales because of not updating its apparel according to the fashion. Many young customers of the company labelled it as old-fashioned, uninteresting, and uninspired. After appointed as a CEO at J.C Penney in late 2011,
When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.
As mentioned earlier, the products of Louis Vuitton are fashion based that range from leather goods to ready to wear, from luxury trunks to shoes, jewellery, watches, sunglasses, books and accessories. Louis Vuitton is pioneer in the global based fashion houses and the the products are offered through lease departments in high end department stores, e-commerce website and standalone boutiques. Louis Vuitton is found to be the significant luxurious fashion based brand while being a standout among numerous world 's profitable brands due to the fact that the profit margin approaches to 40 percent at most. From six back to back years i.e. from 2006-2012, It has been named as the most valuable luxury brand globally.
Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.
Technology and optimization ensures that the supply curve moves towards the left. 3. NUMBER OF
In Arlie Hochschild’s “The Second Shift: Working Families and the Revolution at Home,” she explains what exactly the Second Shift was and its effects on the average American woman. How Hochschild explained, the second shift was another way of describing the labor performed at home in addition to the paid work performed in the formal setting. This was not a major issue, before the Women’s rights movement, because it was expected of the women to take care of the home and children, however, as women became more and more involved in the working world, the expectation for them to work at home or take a “second shift” did not change. Women were still expected to take care of the cleaning, the appointments, the children, and several other things that are meant to keep up the home. Policies are in dire need to be created to alleviate the stress placed on the working women.
Inflation is divided into two categories Cost-push and Demand pull inflation: Cost-push inflation means that prices have been hiked up by increases in costs of any of the four factors of production such as (labor, capital, land or entrepreneurship) when companies are already running at maximum production capability. With higher production costs and productivity at it maximum, companies cannot maintain profits by producing the same amounts of goods and services. As a consequence, the increased costs are passed on to customers, causing a rise in the overall price level (inflation). Demand-pull inflation occurs when there is an increase in collective demand, categorized by the four sections of the macro economy: governments, households, businesses and foreign buyers.
For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).
The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
6.1.2 Price Price is the value or amount that customer pays to buy a product. For instance, for our Star Lab ice cream shop, we need to consider the cost of production of our ice cream, price of our main competitor and our potential customers demographics in order to succeed this competitive market. (C. Breidert, 2007, p.9) 6.1.2.1 Pricing Strategy Pricing strategy that can be used by our company such as penetration pricing, cost-plus pricing, value based pricing and more. But we think that market penetration pricing is the best pricing strategy to be used by our business.
2.0 Inputs - Transformation Process - Outputs 2.1 Inputs Operations management concerns with the conversion of inputs into revenue-creating outputs through the transformation process (Mahadevan, 2010, p.5). Slack et al. (1995 cited in McMahon-Beattie and Yeoman 2004, p.30) mention that inputs are divided in transformed and transforming. Transformed are those that are transformed in some way and transforming inputs are those that are used to carry out the transforming process.
This is also where price mechanism takes place because any changes in demand and supply, will affect the price, and eventually balancing the demand to be equal to supply. This is the reason why consumers and producers have no control over the price, and in this situation, everyone is considered as price takers. This causes a horizontal line in the demand curve for the firm’s product(s), as can be seen in Figure 1 (b). Figure 1 There are barely any barriers to enter this market, making it easy to enter and exit according to the firm’s capabilities.