WRITTEN ASSIGNMENT UNIT 2 SUBMISSION.
Introduction:
Craigslist is an unconventional, down-to-earth web site with a mission of providing a trustworthy, efficient, relatively non-commercial place for people to find all the basics in their local area. The site offers local community classifieds and forums free to individuals. It handles more than 5 million classified ads and 1 million forums postings each month in 175 local craigslist sites throughout the US and 34 countries worldwide [Source: craigslist, August 2005]
Craigslist as a business entity gained popularity in numerous ways that will serve as a source of means for their recognition as one of the best companies ever. The company really had many numerous reasons as defined out so as to increase popularity of their website. Craigslist owes most of its increasing success to the various contributing factors that are very much relevant and appealing to users’ community value. Craigslist had a breath of links to pages with available information, similar to a host of community information. The company although can be noticed one that does not contain business ads. Craigslist thus attributed their success of popularity to the community formulation as it continues to pursue the promotion of the
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Therefore, there was the need for a significant change since contrary, the popularity of Craigslist has increased from the vicinity located, San Francisco Bay Area to various vast of regions. I think that, Craigslist has designed the website in order to have an easy access of the sites which promotes simple navigation for information. Craigslist as a company really retains community values which helps more users to engage with globalization and mass
With progress, the other strategies can be produced and implemented to further develop this growing community.
Summary Bass Pro Shops Outdoor World aims to help people actualize their dreams of an outdoor adventure. Bass Pro Shops is many things; it is a museum, an aquarium, an art gallery, an antique shop, a conservation and education center and most importantly a destination retailer. Bass Pro Shops is the leading retailer of outdoor gear and has more then 1 million visitors a year. Industry retailers agree that Bass Pro Shops is a master marketer when it comes to destination retailers. Destination retailers do not only create a product, they create an unforgettable experience for customers.
Many online dating websites have copied eHarmony’s scientific matching service in attempt to gain more customers and thus market share. For example, Match’s new dating site, Chemistry offers a similar match-making service like eHarmony but is priced at about 10% below. Growth in the online dating industry is mainly based on aggressive advertising by industry players. In this regard March has increased its advertising expenditure by 80% percent. This is a show of intent from eHarmony’s biggest competitor as regards to capturing a larger market share from competitors such as eHarmony.eHarmony like other personal sites faced competition from large social networks such as MySpace and Facebook who did not have to incur huge advertising expenses to attract customers, instead relying on a “viral” process though friends.
CVS has very successful commercials that play very often throughout the day on tv. Also CVS has many ads throughout internet to promote their website. CVS’s website is used very frequently because it makes it very easy for customers to order their prescription drugs instead of having to go into the store. CVS also has a twitter and facebook accounts to promote their deals of the month and their rewards programs.
Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats.
We all know that LinkedIn is a community or career network site to look out for jobs, seek job opportunities. But the low profile network compared to Facebook, Twitter and other social networks also serves as a resource for business advertisement all across the globe. Moreover, the business owners or online marketers who are looking out to leverage LinkedIn for business promotion through advertisements should make slight adjustments to their ad campaigns, especially in case of B2B marketing. There are many social media networks that serve as advertising sources for a business promotion. But LinkedIn is the best option to make use for B2B marketing that can offer benefits to the business owners.
He wrote about how Craigslist had jobs that helped him make a source of income. Craigslist also had advertisements for rooms that David could rent for an affordable price. If David wanted to visit a family member, Craigslist had a transportation option called rideshare. Rideshare allowed people to share the cost of driving together to the same destination. David’s details throughout his essay helped show the challenges of being homeless and how hard it can be to get a job.
Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.
TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
Oaks Mall in Gainesville, Florida, which is in northern Florida. The largest city in Alachua County, Gainesville is the largest growing populated city in Florida. Oaks Mall 's anchor stores include Belk, Sears, JCPenney, and Macy 's, and opened in 1978. Whether you 're done getting all that fun shopping done, or you just want to head to a nearby restaurant, you can hop over to Crafty Bastards Restaurant and Pub! Sometimes the old adage "when in Rome" is just so applicable.
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
Airbnb was established in 2008 in San Francisco, California, by its founders Joe Gebbia, Brian Chesky and Nathan Blecharczyk, who were not able to find any free rooms in a hotel while attending a conference. As a consequence of that, the idea to offer private rooms online emerged, where clients could book them easily via their smartphone, tablet or computer. ‘On one side the platform enables people to list their available space and earn extra income in the form of rent. On the other, Airbnb enables travelers to book unique home stays from local hosts, saving them money and giving them a chance to interact with locals. Catering to the on-demand travel industry, Airbnb is present in over 190 countries across the
It is a good way to market and to find out ones target market and is one of the only ways to communicate directly with potential customers. These personal interactions help to build brand loyalty among customers. Costco would also be able to see what customers are saying about their products and find inspiration for new ideas or improvements that would otherwise be missed. With over 600 million active users, Facebook can be used to communicate with a massive audience of potential customers. Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up.
1. Introduction of Airbnb Airbnb is an online platform where people can list and book their accommodations all around the world. It is founded by Nathan Blecharczyk, Brian Chesky and Joe Gebbia in the year of 2008 in California. The types of accommodations offered in Airbnb vary from an apartment, a villa, a castle to even a tree house.
Facebook and Privacy: Big Brother “Likes” Us Case Analysis Summary Introduction Facebook was founded by Harvard students Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes on Feb 4, 2004 known as Thefacebook. In the beginning, Facebook was “closed”, limited to college students to share information using their “.edu” email address, until it was opened for the high school students, then opened for the public users, moved beyond the narrow focus and became a social network that could link friends with other friends on the internet. By 2008, Facebook reaches 100 million active users overtaking “MySpace” to become the internet’s largest social network.