as " Barbie has survived past stumbles and has fallen out of favor only to return again.” In the industry of toy making, there are many other single brand products and other toy products. Mattel faces competition with these other top brands such as Hasbro and Lego. Nonetheless, experts concludes that these are ‘good’ competitions that helps to bring out Mattels
strategy implementations. In this paper, I will discuss some critical business strategies, which linked to the marketing plan . I will analyze some particular strategies used by McDonald’s and how these strategies are suitable to their business structure. I will summarize the approaches used by McDonald’s to achieve their strategic goals. McDonald’s is one of the most widely known fast food brands in the world. The reason for its great success throughout the world is its successful marketing and branding
include economical, political, technological factors and rivalry within the industry. Fig. 2: SWOT analysis of LEGO® Hasbro, Mattel and Mega Brands are 3 major competitors to LEGO®, their major products and key advantages include • Mattel – Barbie dolls series for different segments from infant, girls and boys to parents; • Mega – Mega Blocks and Mega puzzle, emphasizing innovative and creative; • Hasbro – Board game and online game, high engagement
CHAPTER -1 : THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY. INTRODUCTION FORMATION AND ROLE OF CORPORATION IN SOCIETY The origins of corporations can be traced to ancient Rome and India. They continued to exist in different forms and for varying purposes throughout the Middle Ages, including most notably Stora Kopparberg, which was granted a charter from King Magnus IV of Sweden in 1347 for the purpose of engaging in mining activities. The formation by royal charter of The British Honorable East