Disadvantages Of Fast Fashion

These days, fast fashion become very diverse and almost all countries have fast fashion shops. Put simply, the fast fashion is cheap, easy to buy, and fashionable products. In Japan, there are a lot of native fast fashion brands such as Uniqlo, and Shimamura. However, recently, there are not originally from Japan brands too, for example, H&M, Zara, and Forever21. These fast fashion brands became great social phenomenons, and its sale is increasing rapidly. In contrast, there are high luxury brands too, for instance, Hermes, Chanel, Gucci. According to Business Insider UK, “Prada, Gucci, and LVMH all seem to be stumbling, with revenues flat or in decline”. It means these kinds of brand’s sales are decreasing year by year. The reason why that sales are decreasing is incidence of fast fashion brands. In fact, fast fashion is popular and most people want to buy it, but luxury brand has so high quality

Fast fashion became widespread. It is fast to buy, cheap, and coxcombry, so there are a lot of advantages. However, there are several issues. The most terrible reason for pollution problem is high-volume production. High-volume production seems to be good, but it needs huge amount of materials and chemical things. For example, cotton is one of the important material for making clothes, but using cotton needs a lot of water. According to Alternet, the writer says “While cotton, especially organic cotton, might seem like a smart choice, it can still take more than 5,000 gallons of water to manufacture just a T-shirt and a pair of jeans. Synthetic, man-made fibers, while not as water-intensive, often have issues with manufacturing pollution and sustainability” (Sweeny Glynis). Moreover, According to Fast Fashion and The Ecosystem, “The wasted clothing ends up hanging out in landfills where it stays and pollutes the ground and water. Fast fashion clothes are manufactured using synthetic, inorganic materials” (Fast