Disney Difference Case Study

1750 Words7 Pages
Case 1- Making Magic Happen
What is the Disney Difference and how will it affect the company’s corporate, competitive, and functional strategies?
Disney Difference is high-quality creative content supported by clear strategy to maximize the value of that content across platforms and markets. This is one of the marketing strategy used by Disney. Disney uses creative content and excellent storytelling to exploit its rich legacy of products.
Corporate strategy is a guiding strategy by which all efforts are aligned. It is about that what business you want to be in and what you want to do with business. Disney difference will affect corporate strategy as the company is expanding into Hong Kong and company have already organized the funding they need for expansion. Competitive strategy is basically about how you can more effectively compete with your competitors. All the advantages that Disney has achieved is shown by the Disney Difference. Through innovation Disney has maintained its position and competitive advantage. Disney difference also affected functional strategies. Despite being a US based company, its businesses span the globe. Operations are successfully being run in North America, Europe, Asia-Pacific and Latin America. So,
…show more content…
Strategic Management is basically a process in which situational analysis is conducted, it is a process for strategy formulation, implementation and modification. Clorox evaluated all of their products and found that 30% were falling short of their sales. Company also responded to it by conducting a formal product evaluation process. Some strategic decisions were also made under the new CEO Donald Knauss. Clorox bought Burt’s Bees and not just that Knauss also launched a collection of natural cleaning products known as Green Works. Both of them proved to be very successful indicating that implementation of new strategies worked out for

More about Disney Difference Case Study

Open Document