In the piece, “Your Trusted Friends”, investigative journalist, Eric Schlosser, exposes how Walt Disney and Ray Kroc perfected the art of selling products to children. Schlosser begins the article with explaining that though Disney and Kroc were unsuccessful alone, both men knew how to motivate and find talent within their individual teams. Providing guidance and leadership, the two oversaw their separate corporations while relying on others to control the financial and creative details. Schlosser then writes that the men’s marketing efforts towards children were their most significant achievement. Their success in sales influenced the world’s largest corporations into including children in their consumer demographics.
Recent success through its acquired brands (Marvel, Lucasfilm) will only make stronger many of its segments for a long time, however, weakness in domestic movie attendance and the movement in consumer preference shifting towards streaming platforms may endanger Disney’s footholds in traditional media distribution. To sum up, it is believed that company’s strengths and growth opportunities far outweigh the threats it faces. So, while Disney is a financially assured, its position is going to be positive for a long
ETHICAL ISSUE AT WALT DISNEY The Walt Disney Company is a leading international family entertainment and media enterprise. The company is there in the field of family entertainment for more than nine decades. From their humble beginnings as a cartoon studio in the 1920s to the global corporation they are today, the company continues to proudly provide quality entertainment for every member of the family all around the world. They have five main business segments including studio entertainments,, interactive medias, consumer products, parks and resorts and media networks. The subsidiaries within these segments of the Disney Corporation include ESPN, Touchstone, Marvel, ABC, Pixar, numerous theme parks and resorts, and a variety of consumer product lines.
Blasphemy! How can parents possibly choose to make their children watch Disney movies? Disney movies have been a part of millions of people’s childhood. All the adventurous stories, “innocent roles”, and happy endings may seem harmless, but they are affecting the audience’s mind by sending the wrong message. Disney movies are negative for the viewers, and aren’t beneficial to children because they represent historical inaccuracies, send subliminal messages, and promote sexual activities.
Participation of very few firms in this market is the cause for Disney to be an oligopoly. Some of Disney’s major competitors include News Corporation (NWS), Time Warner (TWX), DreamWorks Animation SKG (DWA), and Viacom (VIA), who directly compete with Disney in myriad business lines. As there are only a few number of firms, competitive pricing does not exist and consumers have limited choices to choose from. Walt Disney Company is large enough to affect the market. Hence, the firm is a price maker and changes prices quite frequently to maximize profits.
History of the famous theme park, Disneyland is a place known for creating a safe and fun environment to its visitors. The wonderful place for your imagination to go free has a lot of hidden secrets and many things that most don't know about. It is most well known for the many cartoon characters and it's kid friendly movies with funny jokes to keep adults entertained. Then again the creator is not as well known. Disneyland has had a tremendous impact on society by advertising in mass to children, it changed the face of animation, and showed with hardworking and dedication your dreams can come true.
Disney pursues vertical integration by increasing its distribution channels for its products in house. This allows Disney to not only have control over the entire product my beginning to end consumer, but it also allows for Disney to increase its profits by cutting costs. An example of this in the case is that Disney creates its own content in-house for its channels like ABC. When Disney first acquired ABC, ABC had deals with Dreamworks, which was a rival company created by a former Disney employee, to finance jointly the cost of developing new TV shows. For Disney, this deal made no sense for them once they purchased ABC because Disney has their own production studio.
Cultures are spread through globalisation through knowledge, ideas, clothing, beliefs, values, languages, food and movies. When contact occurs between cultures, all ideas are spread and transferred which has become easier nowadays than in the past because fewer people were to able to travel and experience the rest of the world. Disney, Disney princesses especially, has had a big impact on the spread of cultures from Saudi Arabia 's Aladdin to Germany 's Snow White and the Seven Dwarves to China 's Mulan. Not only has Disney spread the culture of beliefs and values, most children from all around the world who has watched a Disney princess original would be able to identify the traditional dresses such as the Qipao from China in Mulan. Their movies have also given children a way to apprehend various styles of cultures.
Many mergers tend to fail and many others succeed. A merger is the combining of assets and operations, usually between two similar sized companies, in an agreement to join together. Mergers can cause bankruptcy, job losses, less choices, and even a breakup. On the other hand, they have many advantages such as, increased market share, lower cost of production, and higher competitiveness. Most mergers can be highly risky but with the presence of knowledge and intuition they can be successful.
3.2.2 INCENTIVE COMPENSATION 3.2.2.1 EMPLOYEE BENEFITS Employee benefits include rewards that the company gives to its employees either by paying for it completely or by paying for a part of it. Employee benefits include health insurance, retirement plans and transport compensation. Euro Disney offers various benefits as an incentive to its employees for their well-being and professional fulfilment. Such benefits include: • 80% of travel daily travel costs are reimbursed • Temporary housing is offered to new employees • Free access to the theme parks for the employees and their families • Subsidised meals in the resorts restaurants • Offers with official partners such as the Crédit Mutuel bank (Disneyland Paris, 2017) 3.2.2.2 FLEXIBLE
Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.
In the past four years they have been concentrating on geographic, demographic, and psychographic segmentation to locate their target market. How did they use geographic segmentation? By looking in to region of a country or the world, the market size which is, market density, or climate; that’s how they decided on the locations of Disney's theme parks such as Disneyland and Disney World which are strategically located in the world's most visited places such as, Europe, Japan, India, and of course the United States. On the other hand, they used demographic segmentation by aiming on age, gender, income, ethnic background, and family life cycle; by focusing on that it helped them determine where to place their chain stores called the Disney Store, where to distribute their movies, and even determines what kind of movie they should create next. Whereas for the psychographic segmentation, it is used based on personality, motives, lifestyles and geodemographic; through that this is will help Disney to determine who is going to buy more of their
Competition is the main external factor that will have the most impact on the company within the next 3-5 years. Disneyland has competition between other well-known theme parks such as Universal Studios and Six Flags. Disneyland’s main target audience are children while other company’s audience include adolescents and adults. Disney needs to diversify its target abilities and create fun and amusing rides for adults without changing the positive and majestic atmosphere Dineyland is known for. The company will face tension between other company’s like Universal Studios, Sea World, and Six Flags within time due to the fact that these company’s modify and improve their rides each year which has the potential of attracting larger audiences; for
Disney witnessed its worse years in business in the following 18 years after Walt Disney’s demise. The company was so depended on Walt Disney for creativity and no one could fill this void. By late 1970s and early 1980s, the film division declines due to the dearth of Creativity. The financial performance of the company deteriorated from 1980 to 1983 and it was surviving solely due to its theme parks, which had remained popular and profitable. Moreover, Disney incurred heavy costs as it was investing in EPCOT and the new Disney Channel.
An experience that was meaningful to me was the time that my entire family and I went to Disney from July 1st,2010 to July 14th,2010 it was such a great experience. Jumping with excitement the first time that I found out (Participle). It was going to be my first big trip with my mom’s boyfriend who is now my dad. This was a trip that was holding such a big surprise at the end of it.
