E-Commerce And E Commerce

1248 Words5 Pages
The advancement of information and communication technologies (ICT) has brought dramatic change to our lives over the years. Many elements of our lives have been digitized and more and more items go electronic, which make our learning, Interactions with people and even business become more efficient, especially with the advent of Internet. Traditional brick-and-mortal stores are no longer necessary places for us to buy or sell items. Anyone who possesses a desktop, laptop, tablet or even smart phone, with the availability of internet, is now able to do distance buying and selling anywhere and anytime (“E-commerce, Omni-channel retail, and EU policy”, 2014). This trend of business, is generally called as Electronic Commerce, or ‘E-commerce’. According to Turban, Volonino and Wood (2015), E-commerce refers to ‘the process of buying, selling, transferring, or exchanging products or services or information via the public Internet or private corporate networks” (p. G3). Based on the statistical data from Statista (2015), E-commerce is expected to generate most revenue in United States, with a market volume of mUSD 313,980.5, followed by China, with a market volume of mUSD 300,468.3 is generated. There are several models of E-commerce, such as Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C). Business-to-Business (B2B) In B2B model, business transactions are performed over Internet among companies only (Airline, 2015). According to Stairs

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