INTRODUCTION
Increasingly the global business setting has become very unpredictability which makes systematic strategic planning more difficult. It must be noted that proactive change requires strategies that are flexible and creative. In this assignment, I will provide best practices for communicating change, suggest ways in building relationships with managers who are resistant to change and propose strategies for managers to support a change process.
BEST PRACTICE FOR COMMUNICATING RECOMMENDATION In the business world, organisations worth is based on its timely delivery of results and its flexibility to create and innovate. This is judged by the organisation’s ability to make use of its available staff knowledge in an integrated manner
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Piderit (2000) also said that it is rare for employees to resist change without noting the consequences of their action. In agreeing with Hultman (1995) the restructuring and downsizing processes at the Neninah Airlines was faced with resistance. Some of the resistance was active in the sense that some employees became very critical while others tend to sabotage the whole process. Some other employees showed passive resistance by outwardly showing support for the change but inwardly were not implementing the change. In support with the views of Palmer et al. (2006) we realised that resistant to change cannot be judged from only one dimension and that it was my responsibility as an HR manager to guide the restructuring and downsizing process. Some of the action taken to build and maintain positive relationships with some managers who were resistant were as …show more content…
For us to get buy-in from managers these steps were followed: firstly, at the onset of the restructuring process, we did a market survey on the current trends of doing business in the aviation industry. This provided enough justification for abandoning the traditional ways of doing business and provided recommendations for moving forward. This was presented to senior managers for adoption, though this report was thoroughly interrogated yet it was adopted. Secondly, Upon adoption of the report, it was presented to other middle-level managers and their supervisees (Beckhard and Harris 1987). The airline was very explicit in explaining the troubles of the company and its impact on employees. Regular monthly update on the financial status, current business strategy and plans were all presented. The heads of department received series of training that will equip them to communicate the changes occurring in the organisation and preparation for any possible
According to Melissa Balmain in “Bouncing Back,” two people who faced adversity with resilience are Howie Truong and Celeste Peterson. Although they have different stories they both went through their own trials. Howie Truong’s wife was killed after an accident when they had tried to flee Vietnam postwar; after Truong’s wife was found ashore he spent thirty-four years wondering what had happened to his son. Truong losing his wife and son made him feel guilty, the guilt made Truong drink away his problems every night by drinking himself to sleep. Truong realized that he had a role in his family and that he needed to stop drinking.
Creating Vision Organization’s Mission and Stakeholders The mission of HonorHealth hospitals states, ‘To improve the health and well-being of those we serve’ (HonorHealth, n.d.). The promise brand shows that HonorHealth is making healthy personal. HonorHealth has merged with several hospitals in the Phoenix area. The brand of promise will help unify mission’s common goal, and guide the deliverance on the promise every day (HonorHealth, n.d.).
Besides the issue mentioned above, the team from the airline were not able to build a relationship with outsourced suppliers. Finding a solution to the issues in pursuing multiple vendor sourcing strategies, the airline centralized IT department. This did not end there because the procedure of collecting information on IT needs and passing to IT for implementation was done in the same way for both local and spanned different branches IT requirements. This has caused the IT to work slowly in implementation and they were unable to respond according to the real business needs that were collected by the business
“When the wind blows, some build walls while others build windmills. ” This quote was incorporated to demonstrate the different emotions and reactions people have towards change. Change can be both negative and positive and while some people embrace it, others are frightened by it. In collection 3, it can be inferred that many of the stories such as, The Metamorphosis, Life After People, The Starry Night, and The Lord of the Flies, show how change can negatively affect someone 's life, a groups lives, or in extreme cases, the world.
Looking at the respective case studies, SIA, EA and Lufthansa have shared similar challenges like striving for cost effectiveness and differentiation from competitors. Despite these similarities, SIA and EA seem to have survived throughout as an individual highly recognized brands while being involved in Star Alliance overshadows Lufthansa. As well, Lufthansa also operated with higher labor costs than low-cost players or emerging market competitors – years of union advocacy, pension fund obligations, and industry regulations forced these airlines to devote a larger share of revenues towards labor benefits. EA advantage mostly comes from government support and their self sufficient in fuel compared to the other two airlines. External factors like fuel prices or government factors may affect the airlines, but the root of sustaining competitive advantages still lies within the organization’s strategies and core values in order to gain
Hence, leaders need to be prepared and manage readiness to the alteration by making an environment of honesty and transparency for their team as a successful implementation of the change is unlikely. Employees must be part of the change hence, they must to be told about the requirement of the change and be given a reward to motivate to embrace the change. If change be accepted by all recipients it can be implemented quickly and effectively. The leaders’ attitudes and behaviors have both positive and negative alterations on the change success. Therefore, leaders of organizations need to try and develop a more framing and shaping behavior, adding skills on themselves to change and motivate the subordinates towards the embracing the change.
Decentralization and the expansion of a larger portfolio through its proposed partnership will improve branding awareness and customer satisfaction. Competition from various airlines offering less generous terms and conditions of employment will be a tough challenge as it may arouse with several negative reactions from employees. Green technology investment is another huge challenge due to current financial instability. The organization will need the execution of change to set aside budget to compete in technological investment. 2.2 Internal drivers of
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.
United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.
The reading “The Human Side of Enterprise” written by Douglas Murray McGregor analyzes the importance of considering human organizations in the management of organizations. More importantly, the author described the theory of “X” and “Y”. The theory of “Y” provided better results when considering the visions of clear expectations about the assumptions of human nature. Additionally, this theory allowed for the development of organizational goals in the management which allows administrators to advocate for participation to voice their opinions. On the other hand theory of “X” is more directed towards the authoritarian forms of management in which the managers are worried about the proper performance of individuals and control of the organization.
The material management process can help jetBlue Airlines to provide the same services as before but at a lower cost level. As their objective is to hold on to their previous service quality but introduce new elements which will enable them to provide services to the middle income population, they have to employ new sets of strategic decisions to achieve the desired goal. The method jetBlue must use is to find a way to reduce the maintenance cost they bear for the airplane’s maintenance, crew training and salary, fuel consumption by the aircrafts. The objectives jetBlue Airlines give in their 2013 annual reports to make the implementation of cost control, improving revenue and reducing their debt and thus lowering their financial risks. So the cost control objective can be easily achieved by careful implementation of material management process of the organization.
My experience in Change Management is very limited. The theoretical knowledge I have acquired during the first four weeks of this module has made me realize that transforming organizations is a difficult and complex task. I have read case studies mentioning the unique contribution of change leaders whose role is to talk to people’s hearts and minds. I have also understood how important is to reconcile conflicting interests and emergent tensions between top-down transformation initiatives and functional operations. Despite the widespread belief that managing change is tough, there is little agreement regarding the factors which influence change the most.
Will start with application of Michael Porter’s generic strategies to ‘Affordable sky’ (a new, no Frills airline) which is about to enter the U.S. market. Second we will try to work as a consultant for Affordable Sky’ airline, and based on the above excerpts about the airline industry, will try to choose the suitable entry strategy for this new company to adopt and we will try to explain why, finally we will discuss which diversification strategies or alternatives we may suggest and why? Also, explaining why we would advise Affordable Sky against having a joint venture with another established airline company. The question headed with this statement: ‘Recently, the growth and profitability of commercial air carriers in the USA has been impacted by many external factors. This industry saw four major players (United, US Airways, Delta, and Northwest) file for bankruptcy protection in the last decade or so.
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).