Energy Dink: Physical And Psychological Effects Of Energy Drinks
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INTRODUCTION
Energy Drink is the beverages which “make you more alert and give you energy”. It consists of the ingredients like caffeine, sugar, taurine, vitamins and herbs, typically consumed during or after sporting activity or as a way of overcoming tiredness.
The energy drink has been attributed to many psychological and physiological effects. Psychological effects includes about the central ingredient of energy drink caffeine which is also found in tea and coffee derived from the kola nut. It is the most widely consumed which acts as a central nervous system stimulant, temporarily warding off drowsiness, restoring alertness, improves mood, also reduce the mental fatigue. While Physiological effect includes increase in energy utilization, enhance the physical endurance and increase the reaction time.
Energy drinks developed in response to the public demand for a dietary addition or supplement that would give a boost of energy and provide vitamins, all in one. The increasing demands of daily schedules have not only made people more tired but also left less time for important tasks like sleeping and eating. Energy drinks, therefore, quickly found a very receptive market because they offer both stimulant energy and vitamins and often claim nutritional value. These drinks are now said to be one of the largest growing sectors of the soft drink industry. The energy drinks sector is currently worth over ____ million and makes up ___ of all performance drink sales.