Environmental Nonprofit Campaigns

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The Awareness tactic can be a very a effective way for ENGO'S to not only pressure corporations and governments to action, but to gather the public and teach them about climate change as well as show them what's really going on.

Some organisations use media to create public awareness about climate change issues simply to get people to change some of their desires in order to protect the environment. Many types of cars emit high amounts of gas emissions that are polluting the air as well as contributing to climate change. In 2005, Greenpeace United Kingdom organisation wanted to make S.U.V drivers and all citizens aware of the mass amount of polluting gas that SUV's emit (Turner, 2007, p. 107). In their campaign to raise awareness, Greenpeace started using the media, flyers and
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